How can you communicate key elements of a content brief to your content creators?

1 Use a template

Creating content briefs can be made easier and more efficient with the help of a template. You can choose one that suits your needs and preferences, or you can adapt one from the many examples available online. A template should include sections such as content title and type, goal and objective, target audience and persona, keyword and SEO strategy, content outline and structure, tone and voice guidelines, style and formatting rules, content length and deadline, call to action and desired outcome, as well as review and feedback process. This ensures that all essential information is included without any omissions or repetitions.

2 Be clear and concise

A content brief should not be too long or too vague. It should provide enough detail and direction to guide your content creators, but not so much that it restricts their creativity or overwhelms them with information. A content brief should be clear and concise, using simple and specific language, bullet points, headings, and subheadings. It should also avoid jargon, acronyms, and technical terms that your content creators may not understand. If you need to explain something more in-depth, you can use links, attachments, or references to external sources.

3 Be consistent and coherent

A content brief should not contradict itself or confuse your content creators. It should be consistent and coherent, following the same logic and order throughout. It should also align with your content strategy and brand guidelines, ensuring that your content is relevant, valuable, and consistent across different channels and platforms. You can use tools such as style guides, editorial calendars, and content audits to help you maintain consistency and coherence in your content briefs.

5 Be supportive and appreciative

A content brief should not be a dictatorial or demanding document. It should be a supportive and appreciative document that recognizes the value and effort of your content creators. You should provide constructive feedback, praise, and recognition to your content creators, and help them overcome any challenges or difficulties they may face. You should also celebrate the successes and achievements of your content, and acknowledge the contribution of your content creators. You can use tools such as surveys, testimonials, or rewards to show your support and appreciation.

A content brief is a vital tool for content strategy, but it can only work if you communicate it well to your content creators. By following these tips, you can create and share effective content briefs that inspire, inform, and empower your content creators to produce high-quality content that meets your goals and expectations.

6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?