Influencer marketing is a powerful way to reach your target audience, but it also requires clear and consistent communication with your influencers. If you work with non-visual learners, who prefer words and sounds over images and videos, you need to adapt your influencer content guidelines to their learning style. Here are some tips on how to do that effectively.
When you write your influencer content guidelines, avoid vague or ambiguous terms that could confuse or mislead your non-visual learners. For example, instead of saying "create engaging content", say "write a caption that asks a question or invites feedback from your followers". Use bullet points, headings, and subheadings to organize your information and make it easy to scan. Provide examples of good and bad content to illustrate your expectations and standards.
Using simple and specific language, along with clear examples, is crucial for creating effective influencer content guidelines that are easily understandable and actionable for all influencers. Concrete examples and specific instructions, including a call-to-action in every post, help to clarify expectations and standards for content. By providing clear examples and organizing information with bullet points and headings, influencers can follow guidelines For instance, a good content guideline could be: "Include a call-to-action in every post, such as asking followers to share their thoughts in the comments." This specific instruction provides a clear expectation for influencers to follow, leading to more consistent and engaging content. .
Create a comprehensive briefing document that outlines the content guidelines in detail. Clearly articulate expectations, dos and don'ts, and any specific requirements. Use straightforward language and break down information into digestible sections. When explaining visual elements or concepts, use descriptive language to paint a vivid picture. Provide detailed explanations that focus on the key elements you want to convey. This helps non-visual learners create mental images based on the descriptions.
Non-visual learners may not respond well to visual feedback, such as red marks, emojis, or screenshots. They may prefer to hear or read your comments and suggestions in a more detailed and constructive way. You can use audio or text messages to communicate your feedback, or schedule a phone call or a video chat if you need to discuss something more complex. Make sure you acknowledge their strengths and achievements, as well as their areas for improvement.
By acknowledging communication style of non-visual learners, their strengths and achievements, and using audio or text messages to communicate feedback, educators and mentors can better support non-visual learners in their learning and development. This approach ensures that all individuals, regardless of their preferred learning style, receive feedback in a way that is meaningful and actionable for them. For example, a non-visual learner may benefit from receiving audio or text messages with constructive feedback on their work, rather than relying solely on visual cues. Additionally, scheduling a phone call or video chat can be beneficial for discussing more complex topics in a way that is accessible to non-visual learners.
Supplement the written brief with additional resources, such as a phone call, voice notes, transcripts, or other detailed explanations in alternative formats.
Non-visual learners may appreciate having tools and templates that help them create and deliver their content according to your guidelines. For example, you can provide them with a content calendar, a checklist, a script, or a storyboard that outline the key elements and steps of their content creation process. You can also use tools like Grammarly, Hemingway, or CoSchedule to help them improve their writing, readability, and headlines.
Providing tools and templates can be helpful way to support non-visual learners in their content creation process. By offering resources that align with their preferred learning style, educators and mentors can empower non-visual learners to succeed in their work. This approach ensures that all individuals have support they need to create high-quality content, regardless of their preferred mode of communication For example, if a non-visual learner is working on writing assignment, providing them with content calendar, a checklist, or a tool like Grammarly can help them organize their thoughts and improve their writing. These tools can provide structure and guidance, makinge content creation process more manageable for non-visual learners.
Non-visual learners may have more questions and doubts than visual learners, and they may need more clarification and reassurance from you. You should encourage them to ask questions and give feedback whenever they need it, and be responsive and supportive. You can also create a FAQ document or a video that answers the most common questions and concerns that your non-visual learners may have about your influencer content guidelines.
Fostering open communication and providing a platform for questions and feedback is essential for supporting non-visual learners in their content creation process. By addressing their concerns and providing reassurance, educators and mentors can empower non-visual learners to produce content that aligns with the guidelines, ultimately leading to their success in content creation. For example, if a non-visual learner is unsure about how to incorporate keywords into their blog post, they should feel comfortable asking for clarification on specific requirements. By creating a open and supportive environment for questions and feedback, non-visual learners can gain the clarity they need to create high-quality content that meets the guidelines.
Be sure to foster an environment and relationship where non-visual learners feel comfortable asking questions and seeking clarification. This helps ensure that everyone has a clear understanding of the brief.
Non-visual learners may benefit from testing and evaluating their content before they publish it, to make sure it meets your guidelines and goals. You can ask them to send you a draft or a preview of their content, and give them feedback and suggestions for improvement. You can also use tools like BuzzSumo, Google Analytics, or Social Blade to measure and analyze the performance of their content, and share the results and insights with them.
Testing and evaluating content allows non-visual learners to receive constructive feedback and improve their work before it's published. This process not only ensures that their content meets the guidelines but also helps them develop their skills. By providing support and guidance in this area, educators and mentors can empower non-visual learners to excel in their content creation endeavors. For example, if a non-visual learner is creating a blog post, they can send a draft to their mentor for review. The mentor can then provide feedback on the structure, clarity, and adherence to guidelines. Using tools like BuzzSumo or Google Analytics can help them understand the performance of their content and make necessary adjustments.
Non-visual learners may need more recognition and reward for their efforts and achievements than visual learners, who may be more motivated by the aesthetic and creative aspects of their content. You should acknowledge and appreciate their work, and show them how their content contributes to your brand's success. You can also offer them incentives, such as bonuses, gifts, or referrals, to keep them engaged and loyal to your influencer marketing campaign.
Recognizing and rewarding the efforts of non-visual learners is crucial for their motivation and engagement. By doing so, you can foster a positive and supportive environment that encourages them to continue producing high-quality content for your brand. For example, a non-visual learner who consistently produces high-quality blog posts could be rewarded with a bonus or gift as a token of appreciation for their work, that is valued and also motivate them to continue producing excellent content. This can lead to increased loyalty and dedication to your brand's influencer marketing campaign. Additionally, offering incentives such as bonuses or referrals can further encourage non-visual learners to excel in their content creation endeavors.
It can be very useful to host interactive workshops or webinars where creators can engage with the content guidelines in real-time.
Recognizing and rewarding non-visual learners not only shows that their work is valued but also encourages them to excel in their content creation endeavors, ultimately benefiting the company. By acknowledging the efforts of non-visual learners, such as through bonuses or gifts, companies can motivate these employees to continue delivering high-quality content. For example, a company that rewards non-visual learners for producing well-researched and informative written content for marketing campaigns has seen increased dedication and loyalty from these employees. This approach has ultimately led to a more successful marketing campaign overall, benefiting the company's brand and marketing efforts.