How can you communicate cybersecurity risks to the transportation industry?

1 Understand your audience

The first step to communicate cybersecurity risks to the transportation industry is to understand your audience and their needs. Who are you trying to reach, and what are their roles and responsibilities? What are their main concerns and objectives, and how do they relate to cybersecurity? How familiar are they with the technical aspects of cybersecurity, and what level of detail do they need? By answering these questions, you can tailor your communication style, tone, and content to suit your audience and avoid confusion or misunderstanding.

2 Use a common framework

The second step to communicate cybersecurity risks to the transportation industry is to use a common framework that can help you structure and organize your information. A framework is a set of standards, guidelines, or best practices that can help you assess, manage, and communicate cybersecurity risks in a consistent and coherent way. For example, you can use the NIST Cybersecurity Framework, which is a widely recognized and voluntary framework that provides a common language and methodology for cybersecurity risk management. Using a common framework can help you establish credibility, transparency, and trust with your audience, and facilitate collaboration and coordination across the industry.

3 Focus on the impact

The third step to communicate cybersecurity risks to the transportation industry is to focus on the impact of these risks on the business and operational outcomes of the industry. Cybersecurity risks are not abstract or technical issues, but rather real and tangible threats that can affect the safety, efficiency, reliability, and profitability of the transportation industry. Therefore, you should highlight how these risks can impact the performance, reputation, and compliance of the industry, and what are the potential costs and consequences of a cyberattack. By focusing on the impact, you can capture the attention and interest of your audience, and motivate them to take action.

4 Provide solutions

The fourth step to communicate cybersecurity risks to the transportation industry is to provide solutions that can help mitigate or prevent these risks. Solutions can include recommendations, best practices, tools, or services that can help the industry improve its cybersecurity posture and resilience. However, you should not only present the solutions, but also explain how they can address the specific risks and challenges that the industry faces, and how they can benefit the industry in terms of value, efficiency, and innovation. By providing solutions, you can demonstrate your expertise, value, and relevance, and persuade your audience to adopt or implement them.

6 Follow up and feedback

The sixth and final step to communicate cybersecurity risks to the transportation industry is to follow up and feedback with your audience. Follow up and feedback can include actions, outcomes, evaluations, or improvements that can help you measure and monitor the effectiveness of your communication, and identify any gaps or issues that need to be addressed. Follow up and feedback can also help you maintain and strengthen your relationship with your audience, and show your commitment and support. By following up and feedback, you can ensure that your communication is not a one-time event, but rather an ongoing process that can help you achieve your goals and objectives.

7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?