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How can you combine volunteer and organizational recognition?

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Volunteers are the lifeblood of any community organizing effort. They contribute their time, skills, and passion to advance a cause or a campaign. But how do you make sure they feel appreciated and motivated to keep supporting your organization? One way is to combine volunteer and organizational recognition, which means acknowledging the achievements and contributions of both individuals and groups within your team. In this article, you will learn how to do that effectively and creatively.

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Gary Shulman, MS. Ed.

Now semi-retired, writing poetry and volunteering but continuing to present virtual workshops. I have also recently…

1 Why is recognition important?

Recognition is not only a nice gesture, but also a powerful tool to boost volunteer engagement, retention, and satisfaction. When you recognize your volunteers, you show them that you value their work, that you care about their well-being, and that you celebrate their successes. Recognition also helps to foster a sense of belonging, identity, and pride among your volunteers, which can strengthen their commitment and loyalty to your organization. Additionally, recognition can inspire other potential volunteers to join your cause, as they see the positive impact and feedback that your current volunteers receive.

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Gary Shulman, MS. Ed.

Now semi-retired, writing poetry and volunteering but continuing to present virtual workshops. I have also recently been appointed as a Commissioner on the Arlington Partnership for Children, Youth and Families.
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We are all basically children at heart and a "thank you", something we learned certainly by kindergarten, is a cherished commodity that we all yearn for. It certainly shouldn't be the primary motivational factor in a volunteer or staff member performing in a high quality manner, but something in writing stating how much you appreciate their contribution will go a long way to keeping them highly motivated.

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Ron Redmond

Director at Total Family Solutions
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Not only are you showing volunteers that you value their work, but you value what they bring to the team. Recognition can strengthen those skills and the positivity. You want to reinforce that these are good skills and that they do them well, this highlights for the volunteer that they should do more of those things. Also motivates them to continue to work on them and hone those skills. As noted too, others will want to be a part of a high performing team, so you highlight what’s happening on your team, drawing others in.

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2 What are the types of recognition?

Recognition can take many forms, depending on the goals, preferences, and resources of your organization and your volunteers. Generally, there are two types of recognition: formal and informal. Formal recognition is planned and structured, and usually involves a ceremony, an award, or a certificate. Informal recognition is spontaneous and casual, and usually involves a thank you note, a shout-out, or a small gift. Both types of recognition are important and effective, but they serve different purposes and audiences. Formal recognition is more suitable for honoring long-term or outstanding achievements, while informal recognition is more suitable for acknowledging regular or specific contributions.

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Ron Redmond

Director at Total Family Solutions
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No matter what the form, recognition should be public. Very public. Make sure that not only the volunteer understands they “did good” but so should the rest of the team - both immediate and extended team members. It heightens the volunteers pride, and shows others what the volunteer, and their team, are getting done.

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3 How can you combine volunteer and organizational recognition?

One way to combine volunteer and organizational recognition is to use a dual approach, which means recognizing both individuals and groups for their work. For example, you can present individual awards or certificates to volunteers who have reached a certain milestone, such as hours of service, number of tasks completed, or level of impact. At the same time, you can present group awards or certificates to teams or committees who have collaborated on a project, a campaign, or an event. This way, you can highlight the diversity and the unity of your volunteer force, and show how each person and each group contributes to the overall success of your organization.

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4 How can you make recognition creative and meaningful?

Another way to combine volunteer and organizational recognition is to use a variety of methods and channels, which means recognizing your volunteers in different ways and through different platforms. For example, you can send personalized thank you notes or emails to your volunteers, expressing your gratitude and appreciation for their work. You can also feature your volunteers on your website, newsletter, or social media, showcasing their stories, testimonials, or photos. You can also organize fun and interactive events or activities for your volunteers, such as parties, picnics, or games, where you can celebrate their achievements and bond with them. These methods and channels can help you make recognition more creative and meaningful, and cater to the different needs and interests of your volunteers.

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5 How can you get feedback and input from your volunteers?

A final way to combine volunteer and organizational recognition is to use a participatory and inclusive process, which means involving your volunteers in the design and implementation of your recognition program. For example, you can ask your volunteers to nominate or vote for their peers who deserve recognition, or to suggest or choose the types of awards or rewards they want to receive. You can also ask your volunteers to share their feedback and input on your recognition program, such as what they like, what they dislike, or what they would improve. This way, you can ensure that your recognition program is relevant and responsive to your volunteers, and that they feel valued and empowered by your organization.

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6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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How can you combine volunteer and organizational recognition?

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1 Why is recognition important?

2 What are the types of recognition?

3 How can you combine volunteer and organizational recognition?

4 How can you make recognition creative and meaningful?

5 How can you get feedback and input from your volunteers?

6 Here’s what else to consider

Community Organizing

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How can you combine volunteer and organizational recognition?

1

2

3

4

5

6

1 Why is recognition important?

2 What are the types of recognition?

3 How can you combine volunteer and organizational recognition?

4 How can you make recognition creative and meaningful?

5 How can you get feedback and input from your volunteers?

6 Here’s what else to consider

Community Organizing

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