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How can you collaborate with teams in different locations?

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Collaborating with teams in different locations can be challenging, but also rewarding. You can learn from different perspectives, cultures, and markets, and create more effective merchandising strategies. However, you also need to overcome some common obstacles, such as communication gaps, time zone differences, and lack of trust. Here are some tips to help you collaborate with remote teams more smoothly and successfully.

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Maria Salar

Industrial Designer | Retail & Product specialist |

1 Establish clear goals and expectations

The first step to collaborate with teams in different locations is to define the purpose, scope, and deliverables of your project. Make sure everyone understands the objectives, roles, and responsibilities, and how they contribute to the overall merchandising vision. Use SMART (Specific, Measurable, Achievable, Relevant, and Time-bound) criteria to set realistic and measurable goals, and communicate them clearly and regularly. This will help you align your efforts, track your progress, and avoid confusion and conflicts.

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Maria Salar

Industrial Designer | Retail & Product specialist |
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I feel fortunate to work on a weekly basis with companies that are 7 hours behind my time zone. I love keeping my work "global," and these are the points I consider essential for a good workflow among online colleagues. Respect: Time is precious, so do not waste anybody's time by not showing up to a scheduled meeting without giving a heads-up. Be considerate. Be organized: Prepare the agenda with the points to be discussed beforehand. Time feels different when waiting in a meeting room versus waiting in front of your screen. Be considerate: If you have recurring meetings with the same team, take the time to show interest in their lives... We are humans, and even in online business, we need to feel proximity and connection with them.

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2 Choose the right tools and platforms

The second step to collaborate with remote teams is to select the appropriate tools and platforms to facilitate your communication, coordination, and collaboration. Depending on your needs and preferences, you can use various tools, such as email, phone, video conferencing, instant messaging, project management software, cloud storage, and online collaboration platforms. However, you should avoid using too many tools or switching between them frequently, as this can create confusion and inefficiency. Instead, you should agree on a set of tools that suit your project and team, and use them consistently and effectively.

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Jessica Sinha

Seasoned Marketer with 7+ Years in B2B, Brand, Content, and Digital Marketing | Published Children's Book Author and Reviewer
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The right tools are certainly key to a streamlined process. 1) Project Management: Setting up a tool that manages the projects and builds visibility for the whole team into the progress of the projects, is a critical piece. 2) Communication: Regular meetings are important, but are only functional if they are run with a clearly stated agenda and if the next steps and action items are timelined after. Much too often meetings become a conversation space for back and forth on discussion with no real outcome. 3) Collaborative Applications: Using applications such as SharePoint or Google Suite helps collaborate on projects from anywhere, with version control.

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3 Communicate frequently and effectively

The third step to collaborate with remote teams is to communicate frequently and effectively. Communication is the key to building trust, rapport, and understanding among team members, especially when you cannot meet face-to-face. You should communicate regularly and proactively, using different modes and channels, such as formal and informal, written and verbal, synchronous and asynchronous. You should also communicate clearly and concisely, using simple and direct language, avoiding jargon and slang, and confirming understanding and feedback. Moreover, you should communicate respectfully and empathetically, acknowledging cultural and personal differences, and expressing appreciation and recognition.

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Maria Salar

Industrial Designer | Retail & Product specialist |
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Communication is crucial, especially when collaborating with remote teams. When working remotely, communication is divided into two forms: interactive and passive. Interactive communication involves immediate responses, such as meetings and calls, while passive communication relies on written forms like emails, presentations, or concise texts. To prevent misunderstandings and maintain clear communication, it's essential to ensure the message is clear and structured. Summarizing key points and responsibilities, and presenting them in a structured email, helps in conveying information effectively.

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4 Adapt to different time zones and schedules

The fourth step to collaborate with remote teams is to adapt to different time zones and schedules. Working with teams in different locations means that you may have to deal with different working hours, holidays, and availability. This can pose challenges for scheduling meetings, deadlines, and feedback. You should respect and accommodate the time differences and preferences of your team members, and find a common ground that works for everyone. You should also plan ahead and communicate your schedule and expectations clearly, and be flexible and responsive when changes occur.

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Maria Salar

Industrial Designer | Retail & Product specialist |
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When working remotely across different time zones, the first step is to establish optimal hours for active communication, such as calls and meetings. I aim to secure a window of 3-4 hours where both parties are within their working hours or reachable, facilitating seamless sharing and proactive collaboration. One of my long-term clients really appreciates this approach. He often jokes about how much he loves the fact that when he wakes up, the work we discussed the day before is already completed and waiting in his inbox... :) This setup allows us to maximize productivity despite the time zone differences, ensuring efficient communication and timely delivery of work.

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5 Foster a collaborative culture and mindset

The fifth step to collaborate with remote teams is to foster a collaborative culture and mindset. Working with remote teams requires a high level of trust, cooperation, and mutual support. You should cultivate a positive and inclusive team spirit, where everyone feels valued, respected, and engaged. You should also encourage open and honest feedback, constructive criticism, and creative brainstorming. Furthermore, you should celebrate your achievements, share your challenges, and learn from your mistakes. By creating a collaborative culture and mindset, you can enhance your team performance, morale, and satisfaction.

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6 Learn and grow from the experience

The sixth step to collaborate with remote teams is to learn and grow from the experience. Collaborating with teams in different locations can be a great opportunity to develop your skills, knowledge, and network. You can learn from different perspectives, cultures, and markets, and discover new ideas, best practices, and trends. You can also improve your communication, coordination, and collaboration skills, and expand your professional network and relationships. You should reflect on your experience, identify your strengths and weaknesses, and seek feedback and improvement. By learning and growing from the experience, you can become a more effective and versatile merchandiser.

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7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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How can you collaborate with teams in different locations?

1

2

3

4

5

6

7

1 Establish clear goals and expectations

2 Choose the right tools and platforms

3 Communicate frequently and effectively

4 Adapt to different time zones and schedules

5 Foster a collaborative culture and mindset

6 Learn and grow from the experience

7 Here’s what else to consider

Merchandising

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How can you collaborate with teams in different locations?

1

2

3

4

5

6

7

1 Establish clear goals and expectations

2 Choose the right tools and platforms

3 Communicate frequently and effectively

4 Adapt to different time zones and schedules

5 Foster a collaborative culture and mindset

6 Learn and grow from the experience

7 Here’s what else to consider

Merchandising

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