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How can you collaborate with other Thought Leaders to grow your start-up?

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As a start-up founder, you know the value of thought leadership. It helps you establish your credibility, attract customers, investors, and talent, and differentiate your brand from the competition. But thought leadership is not a solo activity. You can amplify your impact and reach by collaborating with other thought leaders in your niche or industry. In this article, you will learn how to identify, connect, and partner with other thought leaders to grow your start-up.

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Alysia (Daves) Bullock, ACC

Experienced HR Consultant and credentialed Leadership Coach partnering with leaders develop the critical skills…

1 Identify potential collaborators

The first step to collaborate with other thought leaders is to find out who they are and what they offer. You can use various tools and platforms to research and discover relevant influencers, experts, authors, speakers, podcasters, bloggers, and educators in your field. Look for those who have a similar or complementary audience, vision, and values to yours. You can also ask for referrals from your network, customers, or peers.

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2 Connect and engage

Once you have a list of potential collaborators, you need to reach out and build relationships with them. You can start by following them on social media, commenting on their posts, sharing their content, and joining their communities. You can also send them a personalized email or message, expressing your appreciation for their work and introducing yourself and your start-up. Be genuine, respectful, and helpful. Don't pitch your collaboration idea right away. Instead, focus on creating value and rapport.

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Alysia (Daves) Bullock, ACC

Experienced HR Consultant and credentialed Leadership Coach partnering with leaders develop the critical skills required to deliver results through talent and positively impact business results.
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As a start-up, connecting and engaging for the purpose of community, even before collaboration, is also critical. In a corporate role, your community is prescribed in the form of your manager, peers, direct reports, and matrix partners. Community looks and feels different as an entrepreneur since it isn't as well-defined in the start-up space. Yet, it is an opportunity to curate connections that can help you navigate operational challenges, industry and functional trends, even the emotional roller-coaster that accompanies entrepreneurship. Connecting and engaging to create your support system is foundational as you navigate start-up phases.

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3 Partner and co-create

Once you have established trust and rapport with potential collaborators, you can propose a collaboration idea that benefits both parties. Suggest various ways to co-create and co-promote thought leadership content, such as guest posting on each other's blogs or newsletters, interviewing each other on podcasts or webinars, co-hosting a live event or workshop, co-authoring a white paper or ebook, co-developing a course or program, and even co-launching a product or service. No matter what you decide to do, ensure your goals, expectations, and responsibilities are aligned with your collaborators. Additionally, it is essential to communicate clearly and frequently, while respecting each other's time, expertise, and feedback.

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4 Measure and optimize

The final step to collaborate with other thought leaders is to measure and optimize your results. You can use various metrics and tools, such as tracking traffic, leads, conversions, and sales, as well as engagement, reach, and awareness, to analyze the performance and impact of your collaboration. Additionally, you can monitor brand reputation and authority, customer satisfaction and loyalty, learning and feedback to identify what worked well and what can be improved. Leveraging your collaboration can also create more opportunities for future partnerships, referrals, testimonials, or endorsements. Collaborating with other thought leaders is a great way to grow your start-up; it helps you expand your network, reach, and influence while learning from others and honing your own thought leadership skills. By following these steps, you can find the right people who share your vision and values.

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5 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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How can you collaborate with other Thought Leaders to grow your start-up?

1

2

3

4

5

1 Identify potential collaborators

2 Connect and engage

3 Partner and co-create

4 Measure and optimize

5 Here’s what else to consider

Thought Leadership

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How can you collaborate with other Thought Leaders to grow your start-up?

1

2

3

4

5

1 Identify potential collaborators

2 Connect and engage

3 Partner and co-create

4 Measure and optimize

5 Here’s what else to consider

Thought Leadership

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