How can you coach speakers to deliver a compelling presentation that aligns with your marketing goals?

One effective way to coach speakers to inspire an audience is to have them build a personal connection to the material - and one that might be relatable to the particular crowd. Kick off a presentation with a personal story, a funny observation or a leading question that can build instant rapport with those in the room. Another tip? Speak to the audience in a friendly and informal manner. It will help everyone feel comfortable and create a warm space for the presentation to unfold.

- simple displays - less words, more visuals - data - everyone loves data - be personal: they are there for the topic, but they are there mainly for you.

Here's a tip I've learned from a presentation coach: Tailoring your approach to different audience segments can enhance engagement. For example, a female audience may resonate well with topics that engage the senses, relying on intuition and feelings. Conversely, a male audience might appreciate the occasional joke. While these are not hard and fast rules, they can be useful for re-engaging your audience if you sense a loss of attention.

Another effective strategy is to employ the 5Ws and 1H framework, commonly used by journalists. Begin your presentation with a compelling paragraph that provides clear answers to the what, why, when, where, who, and how questions. This approach helps set the stage for your story, ensuring it captures and retains audience interest from the start.

Palestrar n?o deixa de ser uma "conta??o de história". O encantamento da narrativa deve seguir de forma a cativar o público e estimular o sentimento de conex?o. Mas aten??o para a sua audiência. Nesse ponto fa?o um lembrete à sensibilidade, à percep??o de quem é o seu público. Existem diferentes formas de contar uma mesma história conforme a plateia que se apresenta.

A story is able to stimulate the imagination and the level of attention of the audience, it generates a sort of visual memory. Examples are very important for better understanding an idea and a technical concept. On the other side: - Playing with emotions is not fair. - A speech full of stories is boring. - Invented and exaggerated stories look like a way to fool the audience.

This is such an important factor, that is so often missed in conference presentations. Telling an effective story, using examples and case studies rather than mechanisms and benefits, can make a huge difference in how the audience receives the presentation, and more importantly, how likely they are to engage further with the speaker, brand or products presented.

Coaches can prepare speakers for potential questions by conducting mock Q&A sessions or providing feedback on presentation content better suited to fit as a resource in the appendix of a presentation slide deck. The format of your presentation should be toggle-through friendly to address potential questions and portions of the presentation. This helps speakers anticipate and address audience inquiries confidently, reinforcing key messages.

Language is important. Use language that your audience understands. Avoid soundbites. cliche, jargon. Sentence structure matters. Simple sentences and not too long. Your slides should support not compete. Tell the audience information they will find useful i.e what they would like to know and not what you want them to know. A presentation needs a Big Bang opening to catch the attention of your audience. It needs a strong closing - remember last impressions count.

As the use of jargon, that specific of the audience every working day life, it has a good impact to connect, I even try to spend two or three hours in real situations to become familiar with the audience actual concerns and language. It’s worth the time you invest.