How can you clarify project goals and expectations with a design brief?

3 Set the objectives

The third step is to set the objectives of the design project. These are the specific and measurable goals that the design project aims to achieve. They should be aligned with the problem definition and the client's expectations. You can use the SMART framework (Specific, Measurable, Achievable, Relevant, and Time-bound) to write the objectives. By setting the objectives, you can define the success criteria and evaluation methods for the design brief.

4 Outline the requirements

The fourth step is to outline the requirements of the design project. These are the practical and technical aspects that the design project must follow. They may include the budget, the timeline, the deliverables, the format, the style, the tone, the branding, and the guidelines. You should consult with the client and clarify any questions or assumptions. By outlining the requirements, you can set the boundaries and expectations for the design brief.

5 Suggest the approach

The fifth step is to suggest the approach of the design project. This is the general direction and strategy that you propose to follow to achieve the objectives and meet the requirements. You can describe the concept, the theme, the mood, the message, and the elements of the design project. You can also include sketches, mockups, references, or examples to illustrate your approach. By suggesting the approach, you can show your creativity and vision for the design brief.

6 Get feedback and approval

The final step is to get feedback and approval for the design brief. This is the process of presenting, discussing, and refining the design brief with the client. You should invite their comments, suggestions, and questions, and address any issues or concerns. You should also agree on the scope, timeline, and budget of the design project, and sign a contract or agreement. By getting feedback and approval, you can finalize the design brief and start working on the design project.

7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?