How can you choose the right images for your pitch deck?

2 Use high-quality images

The quality of your images reflects the quality of your business. You don't want to use blurry, pixelated, or distorted images that will make your pitch deck look unprofessional and untrustworthy. Instead, you want to use high-quality images that are crisp, clear, and consistent. You can find free or low-cost images from online sources like Unsplash, Pixabay, or Pexels, or you can create your own images using tools like Canva, Photoshop, or Illustrator. Make sure you follow the copyright and attribution rules of the images you use.

4 Avoid clichés and stereotypes

Your images should not be boring or predictable. They should be original and memorable. Avoid using clichés and stereotypes that will make your pitch deck look generic and uninspiring. For example, don't use images of smiling people in suits shaking hands, or stock photos of office workers with laptops. Instead, use images that are unique and authentic, that reflect your brand identity and voice, and that capture the attention and curiosity of your audience.

5 Balance images and text

Your images should not overwhelm or distract from your text. They should complement and reinforce it. Balance the amount and size of images and text on each slide, and make sure they are aligned and spaced well. Use contrast, color, and font to create hierarchy and emphasis. Use captions, labels, or headings to explain or highlight your images. Don't use too many images on one slide, or too many slides with only images. Your pitch deck should have a clear and coherent flow and structure.