How can you choose the right brand elements for a cohesive identity?

1 Define your brand strategy

Before you start designing your brand elements, you need to have a clear and consistent brand strategy that guides your decisions. Your brand strategy should include your vision, mission, values, goals, target market, unique selling proposition, and tone of voice. These elements will help you articulate your brand story and differentiate yourself from your competitors.

2 Choose your brand name

Your brand name is the first and most important brand element that you need to choose. Your brand name should be catchy, memorable, easy to pronounce, and relevant to your industry and audience. It should also be available as a domain name, social media handle, and trademark. You can use online tools like Namechk, NameMesh, or Trademarkia to check the availability of your brand name.

3 Design your logo

Your logo is the visual representation of your brand name and identity. It should be simple, distinctive, scalable, and adaptable to different contexts and platforms. Your logo should also convey your brand personality and values, and evoke the desired emotions in your audience. You can use online tools like Canva, LogoMaker, or Logojoy to design your logo or hire a professional designer.

4 Select your brand colors

Your brand colors are the colors that you use consistently across your brand elements and touchpoints. Your brand colors should match your brand personality and message, and create a strong visual identity. You should also consider the psychology of colors and how they affect your audience's perception and behavior. You can use online tools like Coolors, Adobe Color, or Colormind to create your brand color palette.

7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?