How can you choose between online and face-to-face networking?

3 Challenges of online networking

Online networking also comes with some challenges, such as noise, competition, distraction, and isolation. You may have to deal with a lot of information and messages, and stand out from the crowd of other online networkers. You may also have to cope with short attention spans and low engagement levels, and find ways to keep the conversation going and follow up effectively. Online networking can also make you feel lonely and disconnected, especially if you lack social support and feedback.

4 Challenges of face-to-face networking

Face-to-face networking has its own challenges, such as logistics, cost, availability, and diversity. You may have to arrange transportation, accommodation, and registration fees, and fit the events into your schedule and budget. You may also have to deal with limited availability and capacity of the venues and the attendees, and find the right people to talk to and exchange contact information. Face-to-face networking can also limit your exposure and diversity, especially if you stick to the same groups and circles.

5 How to choose between online and face-to-face networking

Choosing between online and face-to-face networking is not an easy decision, as it depends on various factors such as goals, preferences, resources, and opportunities. To help you make an informed choice, consider your networking objectives and target audience, assess your strengths and weaknesses, evaluate your options and opportunities, and select the networking mix that best suits your needs. By balancing online and face-to-face networking in this way, you can optimize your results and satisfaction.

6 How to make the most of both online and face-to-face networking

Whether you choose online or face-to-face networking, or a combination of both, it is essential to make sure that you are doing it effectively and efficiently. To do so, you should be strategic and selective in the platforms and events you choose, as well as authentic and consistent in your interactions. Additionally, it is important to be proactive and responsive when initiating and maintaining contact, as well as respectful and supportive of your contacts' time and boundaries. Doing so will help you make the most of both online and face-to-face networking.

7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?