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How can you choose the best name for your podcast?

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Choosing the best name for your podcast is a crucial step in creating a successful show that attracts and engages your audience. Your podcast name should reflect your topic, tone, and value proposition, while also being catchy, memorable, and easy to pronounce. In this article, you'll learn some tips and best practices for naming your podcast, as well as some common pitfalls to avoid.

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1 Define your niche

Before you brainstorm any names, you need to have a clear idea of what your podcast is about and who it is for. What is the main theme or topic of your show? What is the unique angle or perspective that you offer? Who is your ideal listener and what are their pain points, interests, and goals? These questions will help you narrow down your niche and position your podcast in the market. You want your name to communicate your niche clearly and accurately, so that potential listeners know what to expect and why they should tune in.

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Lawrence Sprung, CFP?

Bringing JOY to Your Money Journey? ? Denise’s husband, Zach and Jeremy’s Dad ?? Award Winning Advisor ?? Financial Planning Made Personal ???Mitlin Money Mindset ?? Bringing JOY to Your Money Journey ?? Fan
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We selected a deeply personal name. The Mitlin Money Mindset, M-I-T is for my wife's grandfather and L-I-N is for my mom. The name compelled people to ask what does Mitlin mean? The story pulls people to us on a deeper level. For us, that is a powerful connection as per quality over quantity.

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2 Be creative but clear

Once you have defined your niche, you can start playing with words and phrases that relate to your podcast. You can use tools like online thesauruses, name generators, or word clouds to get some inspiration. You can also look at other podcasts in your category and see how they name their shows. You want to be creative and original, but not at the expense of clarity and relevance. Avoid names that are too vague, generic, or misleading, as they will confuse your audience and make it harder for them to find you. Instead, aim for names that are catchy, memorable, and easy to pronounce, while also conveying your topic, tone, and value proposition.

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John Tyreman ??

Podcast marketing for experts and professional services firms | Fractional Consultant | Podcast Host
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Here are 6 frameworks for naming a podcast: 1. Keyword-focused — useful for educational-focused podcasts where the strategy is to educate a target audience. 2. Action + Payoff — two-word name that includes an action verb (-ing) and a payoff noun - the value the listener gets. Useful for intrinsically motivated audiences. 3. Alliteration — Typically a two-word name that uses alliteration makes it a little easier for prospects to remember the podcast. 4. Play on words — helps listeners remember your show, or inspires different emotions like amusement or nostalgia. 5. Zig when the rest zags — Go to an extreme to make sure your show name stands out from other shows. 6. Brand-driven — grow your show with a halo effect from your company brand.

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3 Test your name

Before you settle on a name, you need to test it for availability, feedback, and legal issues. First, check if the name is already taken by another podcast, website, or trademark. You can use tools like Podcast Name Check, Namechk, or Trademarkia to do this. You don't want to infringe on someone else's intellectual property or create confusion among listeners. Second, ask for feedback from your target audience, friends, family, or fellow podcasters. You can use tools like PickFu, SurveyMonkey, or social media polls to do this. You want to know how your name sounds, looks, and feels to others, and if it resonates with them. Third, consult a lawyer or an online legal service to make sure your name does not violate any laws or regulations. You don't want to get into any legal trouble or face any lawsuits because of your name.

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Law Smith

?? President, Tocobaga** | ?? Stand Up Comedian | ?? Fractional CMO | ?? Sweat Equity Podcast | **B2B, B2C SMB Advisory And Integrated Omnichannel Marketing Agency | Professional Service Lead Generation Master | DILF
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Also, say it orally to a few people. Could they write it down? Does it have sticking power. If someone read it in a text, does it make sense? Subtitle the show with your brand and/or show explainer if the name doesn't encompass Is it a scalable name?

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4 Optimize your name

Finally, you need to optimize your name for search engines, directories, and platforms. You want your name to be easily discoverable and visible to your potential listeners. You can use tools like Google Keyword Planner, Moz, or SEMrush to do this. You want to include relevant keywords and phrases in your name that match what your audience is searching for. You also want to avoid using numbers, symbols, or special characters in your name, as they can cause problems with some platforms and directories. You also want to keep your name short and simple, preferably less than 25 characters, so that it fits well on any device or screen.

Choosing the best name for your podcast is not an easy task, but it is worth the effort. Your name is the first impression that your listeners have of your show, and it can make or break your podcast's success. By following these tips and best practices, you can create a name that reflects your podcast's identity, attracts your audience, and stands out from the crowd.

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5 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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Lawrence Sprung, CFP?

Bringing JOY to Your Money Journey? ? Denise’s husband, Zach and Jeremy’s Dad ?? Award Winning Advisor ?? Financial Planning Made Personal ???Mitlin Money Mindset ?? Bringing JOY to Your Money Journey ?? Fan
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Try to come up with one compelling question to ask each guest. At the Mitlin Money Mindset, the last question I ask each guest is What did you do today that brought you joy?? I wear this phrase on t-shirts and people stop me to chat, comment on how cool it is, or randomly answer the question.

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Law Smith

?? President, Tocobaga** | ?? Stand Up Comedian | ?? Fractional CMO | ?? Sweat Equity Podcast | **B2B, B2C SMB Advisory And Integrated Omnichannel Marketing Agency | Professional Service Lead Generation Master | DILF
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Don't overthink it. Perfection is the enemy of good here. Have opinions or interview people that do, or, to be great, have both. Learn to listen - to co-hosts, guests, followers. Have video - be efficient with the process. Be authentic - people want real talk. David Letterman rule, "the first 500 times don't matter." He's referring to stand up comedy sets. I would apply this for your first 25 episodes.

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How can you choose the best name for your podcast?

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1 Define your niche

2 Be creative but clear

3 Test your name

4 Optimize your name

5 Here’s what else to consider

Podcasting

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