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How can you build your personal brand in supply chain management?

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Supply chain management (SCM) is a vital skill for plant operations, as it involves planning, coordinating, and executing the flow of materials, services, and information from suppliers to customers. However, SCM is also a competitive and dynamic field, where you need to stand out from the crowd and showcase your value to potential employers, clients, and partners. How can you build your personal brand in supply chain management and advance your career? Here are some tips to help you.

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1 Identify your niche

One of the first steps to building your personal brand is to identify your niche, or the specific area of SCM that you excel at and enjoy. For example, you may specialize in logistics, procurement, inventory management, quality control, or sustainability. By defining your niche, you can highlight your strengths, skills, and expertise, and differentiate yourself from other SCM professionals. You can also target your audience more effectively and tailor your message to their needs and expectations.

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Muhd. Wafi Kamarudin

SAP Certified Associate - Implementation Consultant - SAP S/4HANA Cloud Public?Edition?-?Sales | DATA ANALYTICS | SUPPLY CHAIN | LOGISTICS | ECONOMICS
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Supply Chain Management is about meeting customer's satisfaction and expectation. We can achieve this by identifying and focusing on certain aspects of SCM that gives the biggest impact on the whole chain. Sometimes we have to indulge in a niche that we are not familiar with or that we don't enjoy doing it. There is a saying that I like to highlight which I think is related to this situation 'See a need, fill a need'. Focus on customer's want and need and start to build your brand from there.

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2 Create valuable content

Another way to build your personal brand is to create valuable content that showcases your knowledge, insights, and opinions on SCM topics and trends. You can use various platforms, such as blogs, podcasts, webinars, newsletters, or social media, to share your content with your network and beyond. By creating valuable content, you can demonstrate your thought leadership, credibility, and relevance in the SCM field. You can also engage your audience, spark discussions, and generate feedback.

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Muhd. Wafi Kamarudin

SAP Certified Associate - Implementation Consultant - SAP S/4HANA Cloud Public?Edition?-?Sales | DATA ANALYTICS | SUPPLY CHAIN | LOGISTICS | ECONOMICS
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It's always about your willingness to spend a huge amount of time to create a valuable content. In this situation, creative content is important to evoke emotional response among the audience. Keeping yourself busy with the latest trend is a way to keep you updated about what's happening within the industry. This will consume a lot of time where your curiosity will be a powerful drive to keep you going forward.

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3 Network strategically

Networking is essential for building your personal brand, as it allows you to connect with other SCM professionals, learn from their experiences, and discover new opportunities. However, networking is not just about collecting contacts or exchanging business cards. It is about building meaningful and lasting relationships that can benefit both parties. To network strategically, you need to identify your goals, research your potential connections, and reach out to them with a personalized and genuine message. You also need to follow up, stay in touch, and offer value.

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Muhd. Wafi Kamarudin

SAP Certified Associate - Implementation Consultant - SAP S/4HANA Cloud Public?Edition?-?Sales | DATA ANALYTICS | SUPPLY CHAIN | LOGISTICS | ECONOMICS
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When building networking, we must start with the people that we know. To get start, get in touch with them and ask for their endorsement and recommendation. Don't feel ashamed and disappointed if you received rejection or dismissal, just keep moving forward. Slowly adding connection such acquaintance and going beyond such as strangers. You need to offer them something that will excite them, something new or they are not aware of.

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4 Seek feedback and improvement

Building your personal brand is not a one-time event, but a continuous process that requires feedback and improvement. You need to seek feedback from your peers, mentors, clients, and employers, and use it to evaluate your performance, identify your gaps, and improve your skills. You also need to keep up with the latest developments and innovations in the SCM field, and update your knowledge and qualifications accordingly. By seeking feedback and improvement, you can show your commitment to excellence and growth.

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5 Showcase your achievements

Finally, building your personal brand is also about showcasing your achievements and results in the SCM field. You need to document and quantify your impact, such as how you reduced costs, increased efficiency, improved quality, or enhanced customer satisfaction. You also need to communicate your achievements to your network, using platforms such as LinkedIn, portfolios, or testimonials. By showcasing your achievements, you can prove your value, attract recognition, and increase your visibility.

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6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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How can you build your personal brand in supply chain management?

1

2

3

4

5

6

1 Identify your niche

2 Create valuable content

3 Network strategically

4 Seek feedback and improvement

5 Showcase your achievements

6 Here’s what else to consider

Plant Operations

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How can you build your personal brand in supply chain management?

1

2

3

4

5

6

1 Identify your niche

2 Create valuable content

3 Network strategically

4 Seek feedback and improvement

5 Showcase your achievements

6 Here’s what else to consider

Plant Operations

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