How can you build trust with prospects who are older or younger than you?

If they're much older than you, send them a link from a chain email with an over the top subject line. They click anything. Use that to send them to your website. If they're younger, send them a TikTok video, no longer than 30 seconds, but do not call them. They are afraid of phone calls.

While channels may be relevant to some degree, conversation is much more important. It's possible to build trust with text (email, SMS, WhatsApp) or video but nothing beats actual conversation. Face to face is ideal although it may exacerbate age differences. Phone is (obviously) less visual but age difference is less obvious. Irrespective you build trust by listening, asking questions and reflecting what you think you heard to make sure you understand, paying attention to what's said and I said and taking their perspective seriously. If you do that, age difference is almost immaterial.

Totally on board with Joe! My strategy involves storytelling, spotlighting similar clients in the same age group and target industry, underlining enduring relationships with numbers for impact. Older prospects value loyalty and my dedicated research. For the younger crowd, it's all about: Be Brief, Be Brilliant, Be Gone. Recognizing that they are hesitant about taking calls, When I call, I empower them by asking 30 seconds to gauge conversation relevance. After permission, I address the problem we solve, aligning it with their peers. Key move: asking, "Is this your world or you got it figured out?" The usual response opens doors to engaging conversations in my favor!

Ah, the good age-old question—literally! When connecting with those who've seen more moons or fewer birthdays than me, I like to mix timeless respect with a sprinkle of modern savvy. It's all about finding common ground, listening keenly, and showing them that while I might not have a time machine, I've got a pretty good handle on the present

Nothing beats good referrals. In the absence of that, do what you say, be responsive, be truthful. Customers don't always tell you when they sense BS.

Para persuadir a clientes de distintas edades, destaca la versatilidad de tu producto, resaltando características relevantes para cada grupo. Con los mayores, enfócate en la confiabilidad y experiencia demostrada. Para los más jóvenes, resalta la innovación y eficiencia. Utiliza plataformas digitales para llegar a audiencias más jóvenes, pero mantén canales tradicionales para aquellos más mayores. Personaliza tu enfoque, mostrando cómo tu solución se ajusta a sus estilos de vida. Combina la empatía con un enfoque proactivo y demuestra que entiendes sus necesidades únicas. Este enfoque integral, basado en la adaptabilidad y comprensión, fortalecerá tu capacidad para persuadir y cerrar ventas en diversos grupos demográficos.

To persuade customers of different ages, highlight the versatility of your product, emphasizing features relevant to each group. For older individuals, focus on reliability and demonstrated experience. For younger ones, emphasize innovation and efficiency. Use digital platforms to reach younger audiences but maintain traditional channels for older individuals. Personalize your approach, showing how your solution fits into their lifestyles. Combine empathy with a proactive approach, demonstrating that you understand their unique needs. This comprehensive approach, based on adaptability and understanding, will strengthen your ability to persuade and close sales across diverse demographic groups.

Immitation is the best form of flattery! Mirror their tone and energy. This can be detected and easily replicated in their writing style or how they speak on the phone when you connect with them.

It doesn't matter what age people are. What matters are their issues/problems and how to solve them. It is important, however, to communicate the way they want to communicate. I have lots of gray hair, and I have clients of all ages. It's a disservice to categorize people by their age. We're all human, and that's the common denominator. People do business with people.

Years ago I stopped using how many years I have been in the industry and switched to decades. I also replace the word “old” with either “veteran” or “experienced”