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How can you build strong relationships with board members through communication?

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Board members are key stakeholders in any organization, and building strong relationships with them can have many benefits for your performance, reputation, and career. Communication is a vital skill for creating and maintaining trust, rapport, and alignment with board members, but it can also be challenging and nuanced. In this article, you will learn some practical tips on how to communicate effectively with board members in different situations and contexts.

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包博士恩福

吉隆坡商业领袖论坛创始人|通讯AI顾问|教练 ?? ??

1 Know your audience

Before you communicate with board members, you need to understand their backgrounds, interests, expectations, and preferences. Board members may have different levels of expertise, involvement, and perspective on your organization and its goals, so you need to tailor your message and tone accordingly. Research their profiles, ask for feedback, and observe their interactions to learn more about them. This will help you avoid misunderstandings, address their concerns, and highlight your value.

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包博士恩福

吉隆坡商业领袖论坛创始人|通讯AI顾问|教练 ?? ??
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As a communication professional for some 20 years, I would recommend the following: ---Be a proactive person: Initiate one-on-ones beyond board meetings. Coffee, lunch, or even a call can build rapport. --Offer yourhelp: Volunteer for tasks aligned with their expertise or interests. It's a valuable contribution and shows initiative. ---Stay open-minded: Embrace diverse perspectives and learn from their experiences. Remember, you're a team, not competitors. Allow me to recommend something for further reading: "Boards That Lead: When to Take Charge, When to Partner, and When to Stay Out of the Way" by Ram Charan and associates.

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2 Choose your channel

Depending on the purpose, urgency, and sensitivity of your communication, you may need to choose different channels to reach board members. For example, you may use email for routine updates, phone calls for urgent matters, video conferencing for presentations, and in-person meetings for strategic discussions. Consider the advantages and disadvantages of each channel, such as speed, convenience, clarity, engagement, and security. Also, respect the board members' preferences and availability, and avoid overloading them with unnecessary or redundant messages.

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3 Be clear and concise

Board members are busy people who have limited time and attention span, so you need to communicate clearly and concisely with them. Use simple and direct language, avoid jargon and acronyms, and structure your communication logically and coherently. Provide the most important and relevant information first, and support it with evidence and examples. Avoid lengthy or vague messages that may confuse or bore the board members, and focus on the key points and outcomes that they need to know.

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包博士恩福

吉隆坡商业领袖论坛创始人|通讯AI顾问|教练 ?? ??
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Well, make yourself strong agendas and concise reports. Highlight key questions and decisions clearly for focused discussion. (see Stanford's Boardroom Guide). I think you can also let them know you absorb dtails, seek clarification, and summarize insights to show understanding. Let them visualize your stuff: use graphs, charts, and visuals to supplement reports and simplify complex information. And finally, be a story teller. That is, weave data into compelling narratives that engage and impact the board. (HBR: "The Secret to Powerful Business Presentations")

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4 Be respectful and professional

Board members are influential and powerful people who deserve respect and professionalism from you. Communicate with them in a polite and courteous manner, address them by their titles and names, and acknowledge their contributions and feedback. Avoid being too casual or informal, or using inappropriate humor or sarcasm. Also, avoid being too defensive or aggressive, or making assumptions or accusations. Instead, be open and honest, admit your mistakes, and seek solutions.

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包博士恩福

吉隆坡商业领袖论坛创始人|通讯AI顾问|教练 ?? ??
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I believe you will add trust and confidence by using active body language. Keeep eye contact, confident posture, and an attentive presence. (Harvard Business Review: "Nonverbal Communication Skills for Leaders"). You can acknowledge perspectives different from your own and offer solutions that consider the collective good. (Forbes: "5 Keys to Earning Respect as a New Board Member"). Finally, you might try excelling in your time management. Respect meeting schedules, be mindful oof others' time, and Stick to allotted speaking slots.

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5 Follow up and follow through

Communication with board members does not end after you deliver your message or receive their response. You need to follow up and follow through to ensure that the communication is effective and productive. Follow up by thanking the board members for their time and attention, summarizing the main points and action items, and asking for clarification or confirmation if needed. Follow through by delivering on your promises, updating the board members on your progress, and reporting the results and outcomes.

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6 Seek feedback and improvement

Communication with board members is a continuous process that requires feedback and improvement. Seek feedback from the board members on how they perceive your communication, what they appreciate and expect from you, and how you can improve your skills and strategies. Use feedback as an opportunity to learn and grow, not as a criticism or judgment. Also, seek feedback from other sources, such as your peers, mentors, or coaches, and use various tools and methods, such as self-assessment, surveys, or simulations, to enhance your communication.

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7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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How can you build strong relationships with board members through communication?

1

2

3

4

5

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1 Know your audience

2 Choose your channel

3 Be clear and concise

4 Be respectful and professional

5 Follow up and follow through

6 Seek feedback and improvement

7 Here’s what else to consider

Communication

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How can you build strong relationships with board members through communication?

1

2

3

4

5

6

7

1 Know your audience

2 Choose your channel

3 Be clear and concise

4 Be respectful and professional

5 Follow up and follow through

6 Seek feedback and improvement

7 Here’s what else to consider

Communication

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