How can you build a strong online presence as an entrepreneur?

Start by making a professional website that showcases your business. Use social media to connect with your audience and share interesting content. Produce helpful content like blogs or videos that people will want to read or watch. Interact with your audience by responding to their comments and messages. Make sure your website shows up in search engines by using keywords and getting other websites to link to yours. Partner with influencers or experts in your field to reach more people. Build an email list and send out emails with updates and special offers. Pay attention to what people are saying about your business online and respond reviews. Network with other entrepreneurs and professionals to build relationships and support each other.

Joachim's addition is brilliant, as otherwise it can be overwhelming to objectively pick the best platform/s to use. Whole the initial text on the section of choosing goals is correct, it does not go into much detail as to how to select those goals, and in my humble opinion, most entrepreneurs will need to do a combination of at least some of those goals, if not all. I confess I do not have a wholly analytical way to ascertain which of those goals should be prioritised at precisely which point in an entrepreneur's journey.

It makes sense to have a website where your main content is hosted. A "home" that followers can go to for long form versions of your content, get background on you and your story, as well as where to find you on social media. Would also recommend to setup a LinkTree profile for easy access to your online presence through only one link. Identify who your target audience is (develop a few personas for them to really understand them). Based on this you will come to understand which social media channel to focus on. For me this is mainly LinkedIn and Facebook, while video content is hosted on YouTube, and links to relevant videos are embedded into articles on the website. Make sure to tailor your content to each platform for full effect.

Forget hacks, churn out content that scratches your own itch. What keeps YOU up at night? Challenge mainstream narratives, offer deep dives, not clickbait fluff. Society craves the uncomfortable truths: mental models for a complex world, the hard realities of success, and building a meaningful life. Be the voice that cuts through the noise with brutal honesty, wit, and a touch of irreverence. Don't sugarcoat reality, empower people to face it. That's valuable content. Play into what you are uniquely good at. What are you passionate about? To figure this out, think about what you consider play, while others consider to be work. Keep in mind that society tends to reward what it wants, but do not yet know how to get.

Create a newsletter to have a more direct channel of communication with your audience that is not dependent on any social media platform. Take the time to research which newsletter service provider that works best for you. Personally I've spent several weeks researching, and making comparison matrices to understand what will be best for me in terms of e.g. usability, functionality, scalability, pricing. Personally, ConvertKit seems to be the best one for me. Let your email newsletter be an extension of your expertise. If you have a website, optimize it for signups (create a landing page). Keep a public archive of your newsletter, so that people can easily send someone a link + incentivize people to share each issue.