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How can you build relationships with people in B2B Marketing Strategy when working remotely?

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Building relationships with people in B2B marketing strategy is crucial for your success, but it can be challenging when you work remotely. You may not have the same opportunities to meet face-to-face, attend events, or have casual conversations with your prospects, clients, and partners. However, that doesn't mean you can't network and build trust online. Here are some tips to help you connect and communicate effectively with people in B2B marketing strategy when working remotely.

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Joseph Hill ??????

Founder @ Revenu | We run LinkedIn and Google Ads for B2B companies, without boring your customers to sleep.
Vidyullatha Prakash

Director of Marketing | Asia's Top 100 Women Power Leaders | Harvard Leadership Course Grad | Rising CMO of the Year |…
James S.

Sourcing Revenue with B2B Marketers

1 Know your audience

Before you reach out to anyone, do some research on their background, goals, pain points, and interests. This will help you tailor your messages, offer value, and show genuine curiosity. You can use tools like LinkedIn, Twitter, or their company website to find out more about them. You can also ask them open-ended questions to learn about their needs and challenges. Knowing your audience will help you build rapport and relevance with them.

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2 Choose the right channel

Depending on your purpose and relationship stage, you may want to use different channels to communicate with people in B2B marketing strategy. For example, you can use email to introduce yourself, share useful content, or follow up after a meeting. You can use phone or video calls to have more in-depth conversations, present your solutions, or close a deal. You can use social media to engage with their posts, share your insights, or join relevant groups. You can also use chat or text messages to check in, confirm appointments, or send reminders. Choose the channel that suits your audience's preferences and expectations, and be consistent and responsive.

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James S.

Sourcing Revenue with B2B Marketers
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Create a cheat sheet. It sounds extra but it’s worth it. I have one for my team where it lists each channel, what type of communication is best for each of them, and the urgency I dedicate to each one. It’s been a game changer.

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3 Be human and empathetic

One of the challenges of working remotely is that you may lose some of the emotional and social cues that help you build rapport and trust with people in B2B marketing strategy. To overcome this, you need to be human and empathetic in your communication. You can do this by using their name, showing your personality, expressing appreciation, and giving feedback. You can also use emoticons, gifs, or memes to add some humor and warmth to your messages. You can also share some personal stories or experiences that relate to your topic or audience. Be human and empathetic, but also be respectful and professional.

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4 Add value and follow up

To build relationships with people in B2B marketing strategy, you need to add value and follow up with them. You can add value by sharing relevant and helpful content, such as blog posts, ebooks, webinars, or case studies. You can also offer your expertise, advice, or referrals that can help them solve their problems or achieve their goals. You can also follow up with them by sending thank-you notes, asking for feedback, providing updates, or inviting them to the next steps. Adding value and following up will help you stay top of mind and demonstrate your credibility and commitment.

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5 Nurture and grow your network

Building relationships with people in B2B marketing strategy is not a one-time event, but a continuous process. You need to nurture and grow your network by staying in touch, providing ongoing support, and looking for new opportunities. You can nurture your network by sending birthday wishes, congratulating them on their achievements, or sharing relevant news or trends. You can also grow your network by asking for referrals, introductions, or testimonials from your existing contacts. You can also join online communities, forums, or events where you can meet and interact with other people in B2B marketing strategy. Nurture and grow your network by being helpful, generous, and proactive.

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Vidyullatha Prakash

Director of Marketing | Asia's Top 100 Women Power Leaders | Harvard Leadership Course Grad | Rising CMO of the Year | Forrester Certified B2B Marketing Pro | Startup Advisor | Corporate Mentor | Diversity Champion
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Having a mentor within or outside your organisation always helps in building connections and improve your networking. This is required in order to meet new people who may have a direct or indirect impact on your career.

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6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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Joseph Hill ??????

Founder @ Revenu | We run LinkedIn and Google Ads for B2B companies, without boring your customers to sleep.
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When you find someone who is posting things on LinkedIn that you love, let it be known. Don’t just like and scroll past. Create a dialogue, give praise and establish a connection. Then do it again. And again. And again. Relationships are built through lots of small actions, not one big pact to take over the world with someone you hardly know.

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How can you build relationships with people in B2B Marketing Strategy when working remotely?

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1 Know your audience

2 Choose the right channel

3 Be human and empathetic

4 Add value and follow up

5 Nurture and grow your network

6 Here’s what else to consider

B2B Marketing Strategy

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How can you build relationships with people in B2B Marketing Strategy when working remotely?

1

2

3

4

5

6

1 Know your audience

2 Choose the right channel

3 Be human and empathetic

4 Add value and follow up

5 Nurture and grow your network

6 Here’s what else to consider

B2B Marketing Strategy

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