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How can you build relationships with media contacts in the gaming industry?

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If you work in public relations for a gaming company, you know how important it is to connect with media contacts who can cover your news, products, and events. But how do you build relationships with journalists, bloggers, podcasters, and influencers in the gaming industry? Here are some tips to help you reach out, pitch, and follow up with media contacts in a way that is respectful, relevant, and effective.

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Rui Pedro Duarte

Strategic Alliances | Stakeholder Engagement | Revenue Maximization | Corporate Communications | Government Relations |…

1 Know your audience

Before you contact any media outlet, you need to do your homework and research their audience, tone, style, and preferences. You want to make sure that your pitch is aligned with their editorial calendar, topics, and formats. You also want to avoid sending irrelevant or spammy messages that will annoy them or damage your reputation. Use media relations tools and platforms, such as Cision, Muck Rack, or HARO, to find and verify media contacts, monitor their coverage, and track their engagement.

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2 Personalize your pitch

Once you have identified the media contacts that are suitable for your story, you need to craft a personalized pitch that will catch their attention and interest. You should use their name, mention their previous work, and explain why your story is relevant, newsworthy, and valuable for their audience. You should also include a clear and catchy subject line, a concise and compelling introduction, and a clear and specific call to action. You should also attach or link to any relevant materials, such as press releases, screenshots, videos, or demos.

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Rui Pedro Duarte

Strategic Alliances | Stakeholder Engagement | Revenue Maximization | Corporate Communications | Government Relations | Market Expansion | AI Diplomacy
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Make each story pitch unique, and avoid one-size-fits-all approaches. To take over your space of trustworthiness and credibility, you need to come up with new ways to tell your brand's story.

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3 Follow up and follow through

After you send your pitch, you should follow up with your media contacts in a timely and polite manner. You should not be pushy or impatient, but you should show that you are available and eager to provide any additional information or assistance they may need. You should also respect their deadlines, preferences, and feedback, and avoid sending multiple or duplicate messages. If you get a positive response, you should follow through with your promise and deliver what you agreed on. You should also thank them for their coverage, share their work on your social media channels, and maintain the relationship for future opportunities.

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4 Be helpful and valuable

One of the best ways to build relationships with media contacts in the gaming industry is to be helpful and valuable to them. You should not only pitch them when you have something to promote, but also offer them insights, tips, trends, and resources that can help them with their work. You should also be responsive and respectful to their queries, requests, and feedback, and show that you care about their goals and challenges. You should also be transparent and honest about your company, products, and events, and avoid making false or exaggerated claims.

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Jesse Granger

Communications Leader | Storyteller | Data/Analytics Nerd | Veteran | Dad ... ex Army, Ogilvy, Comcast
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Relationships are great. But being a reporter's mom or husband won't guarantee coverage. Offer value. For media, that typically means insights from proprietary data, a new way to help people, a compelling human interest angle or an executive with a unique perspective. Show them you can deliver and satisfy their needs and they'll pick up the phone when you call.

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5 Be creative and innovative

Another way to stand out from the crowd and attract media attention is to be creative and innovative with your stories, products, and events. You should not only follow the trends, but also create them. You should not only copy what others are doing, but also do something different and unique. You should not only use the same channels and formats, but also experiment with new and emerging ones. You should also use storytelling, humor, emotion, and visuals to make your pitch more engaging and memorable.

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Rui Pedro Duarte

Strategic Alliances | Stakeholder Engagement | Revenue Maximization | Corporate Communications | Government Relations | Market Expansion | AI Diplomacy
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Engage with experts on platforms like LinkedIn, Twitter, and industry-specific forums. Share and comment on their work to initiate a relationship. Attend industry webinars and virtual conferences to connect with experts and ask questions during Q&A sessions.

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6 Be respectful and professional

Finally, you should always be respectful and professional with your media contacts in the gaming industry. You should not only follow the rules of etiquette, but also the rules of ethics. You should not spam, harass, or bribe them. You should not lie, deceive, or manipulate them. You should not criticize, insult, or offend them. You should also respect their privacy, confidentiality, and independence, and avoid any conflicts of interest or controversies. You should also acknowledge and apologize for any mistakes or errors, and correct them as soon as possible.

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7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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Rui Pedro Duarte

Strategic Alliances | Stakeholder Engagement | Revenue Maximization | Corporate Communications | Government Relations | Market Expansion | AI Diplomacy
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Join think tanks and roundtable discussions. A lot of smart people who want to solve the latest problems in their field join these forums. By taking part, you may be able to access discussions and ideas that are on the cutting edge.

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How can you build relationships with media contacts in the gaming industry?

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1 Know your audience

2 Personalize your pitch

3 Follow up and follow through

4 Be helpful and valuable

5 Be creative and innovative

6 Be respectful and professional

7 Here’s what else to consider

Public Relations

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How can you build relationships with media contacts in the gaming industry?

1

2

3

4

5

6

7

1 Know your audience

2 Personalize your pitch

3 Follow up and follow through

4 Be helpful and valuable

5 Be creative and innovative

6 Be respectful and professional

7 Here’s what else to consider

Public Relations

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