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How can you build a professional network from scratch using social media?

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Building a professional network from scratch can be challenging, especially if you don't have many contacts in your field or industry. However, social media can be a powerful tool to help you connect with potential mentors, peers, clients, and collaborators. In this article, you'll learn how to use social media platforms to create and grow your network, and how to avoid some common pitfalls along the way.

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Amanda Charles

Founder, i-Mandi Agency | Digital Marketer | Helping Businesses Build Lasting, Innovative Brands | Passionate About…

1 Choose your platforms wisely

Not all social media platforms are created equal when it comes to networking. Some are more suited for certain industries, audiences, or purposes than others. For example, LinkedIn is the most popular platform for professional networking, as it allows you to showcase your skills, experience, and achievements, and to join groups and follow influencers in your niche. Twitter can be useful for staying updated on the latest trends, news, and opinions in your field, and for engaging with thought leaders and influencers. Facebook can be helpful for joining communities and groups related to your interests, and for sharing your personal side with your network. Instagram can be effective for showcasing your creative work, portfolio, or behind-the-scenes stories. Depending on your goals and preferences, you may want to focus on one or two platforms, or use a combination of them.

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Amanda Charles

Founder, i-Mandi Agency | Digital Marketer | Helping Businesses Build Lasting, Innovative Brands | Passionate About Driving Meaningful Solutions.
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While all social media platforms provide opportunities for networking, I believe the choice largely depends on your professional field. LinkedIn, in my opinion, remains unrivaled for its structured networking capacity in formal sectors. But if you're in creative industries, Instagram is a great choice for showcasing visual works. Twitter is suitable for quick interactions with key industry figures and staying up-to-date. Therefore, it's best to strategically choose the right platforms to capitalize on your networking efforts.

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2 Optimize your profiles

Your social media profiles are your online resumes, so make sure they reflect your personal brand and value proposition. Use a clear and professional photo, a catchy and relevant headline, a concise and compelling bio, and a link to your website or portfolio. Include keywords that relate to your skills, industry, or niche, and highlight your achievements, awards, or testimonials. Make sure your profiles are consistent across different platforms, and update them regularly to reflect your current situation and goals.

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Amanda Charles

Founder, i-Mandi Agency | Digital Marketer | Helping Businesses Build Lasting, Innovative Brands | Passionate About Driving Meaningful Solutions.
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While LinkedIn dominates professional networking, various social media platforms serve diverse purposes. Use these as online resumes to amplify your personal brand and value proposition. A compelling bio, professional photo, industry-specific keywords, and current updates showcasing your achievements add to your online credibility. The uniformity across profiles aids in consistent brand representation.

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3 Build relationships, not numbers

Networking is not about collecting followers or contacts, but about building meaningful and mutually beneficial relationships. Don't just send random requests or messages to people you don't know or have nothing in common with. Instead, do some research on your target audience, identify people who share your interests, values, or goals, and find ways to add value to them. You can do this by commenting on their posts, sharing their content, asking relevant questions, offering feedback, or providing referrals. Be genuine, respectful, and helpful, and avoid being spammy, salesy, or pushy. Remember that networking is a two-way street, so don't expect anything in return, but be ready to reciprocate when someone helps you.

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Amanda Charles

Founder, i-Mandi Agency | Digital Marketer | Helping Businesses Build Lasting, Innovative Brands | Passionate About Driving Meaningful Solutions.
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Selecting the right social media platform for networking is vital. I concur with the concept of genuine networking. In my experience, finding a common interest, respecting their viewpoints, and avoiding unsolicited selling makes the process mutually beneficial. The essence of networking isn't about expecting returns but fostering genuine relationships that will eventually pave the way for mutual growth.

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Derek Szyszka

Business Consultant & Content Strategist. I help entrepreneurs live and work more productively through business-minded decisions.
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The best social media platform is the one you have time for and are passionate about. If you like getting on camera, YouTube, IG, and TikTok might be for you. If you like writing, stick with LinkedIn and FB, and consider Reddit. If you have tons of spare time, X has a lot of untapped potential. Happy content creation!

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4 Showcase your expertise

One of the best ways to attract and impress your network is to demonstrate your knowledge, skills, and insights in your field or industry. You can do this by creating and sharing valuable content that solves a problem, answers a question, or provides a new perspective. You can also join or host webinars, podcasts, live videos, or Q&A sessions where you can share your expertise and interact with your audience. Alternatively, you can participate in online events, conferences, or workshops where you can learn from others and showcase your work. By creating and sharing your content, you can establish yourself as an authority, build trust and credibility, and generate leads and opportunities.

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Amanda Charles

Founder, i-Mandi Agency | Digital Marketer | Helping Businesses Build Lasting, Innovative Brands | Passionate About Driving Meaningful Solutions.
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LinkedIn excels for professional networking, offering a space to share insights and knowledge, building your authority in your industry. Regularly contributing valuable content, engaging in webinars or online events can boost your visibility and credibility, opening doors to new opportunities. Networking success lies in consistent interaction, collaboration, and offering solutions, making LinkedIn an effective tool for professional growth.

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5 Be consistent and proactive

Networking is not a one-time activity, but a long-term process that requires consistency and proactivity. You can't expect to build a strong and lasting network by posting or engaging once in a while, or by waiting for others to reach out to you. You need to have a clear strategy, a regular schedule, and a measurable goal for your networking efforts. You also need to follow up, stay in touch, and nurture your relationships with your network. You can do this by sending personalized messages, offering support, celebrating achievements, or sending referrals. You can also use tools like calendars, reminders, or CRM software to keep track of your contacts and interactions. By being consistent and proactive, you can maintain and grow your network, and turn it into a valuable asset for your career or business.

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Amanda Charles

Founder, i-Mandi Agency | Digital Marketer | Helping Businesses Build Lasting, Innovative Brands | Passionate About Driving Meaningful Solutions.
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Networking on social media is a continuous and strategic effort. Just being present on a platform isn't enough, it needs to be combined with thoughtful interactions and the right timing. To truly reap benefits, one needs to be proactive, helpful and genuine in engagements, turning online interactions into lasting professional relationships. Persistence, planning and regular updates play a significant role in networking success. Utilizing tools like reminders and CRMs for managing contacts is smart networking, keeping interactions timely and organized. Hence, be proactive, consistent and always offer value.

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Derek Szyszka

Business Consultant & Content Strategist. I help entrepreneurs live and work more productively through business-minded decisions.
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Social algorithms and real people will reward you for being active on social media. A great way to stay active on social media is to batch-create your content and organize everything in an editorial calendar. Additionally, write down every idea you have, so you always have a backlog of content ideas.

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6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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Derek Szyszka

Business Consultant & Content Strategist. I help entrepreneurs live and work more productively through business-minded decisions.
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Don't be afraid to republish old content. This is especially true for long-form content pieces like videos, articles, and case studies.

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How can you build a professional network from scratch using social media?

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4

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6

1 Choose your platforms wisely

2 Optimize your profiles

3 Build relationships, not numbers

4 Showcase your expertise

5 Be consistent and proactive

6 Here’s what else to consider

Content Strategy

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How can you build a professional network from scratch using social media?

1

2

3

4

5

6

1 Choose your platforms wisely

2 Optimize your profiles

3 Build relationships, not numbers

4 Showcase your expertise

5 Be consistent and proactive

6 Here’s what else to consider

Content Strategy

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