How can you build a network of international franchise partners?

In my experience, before thinking about international markets, I had to assess 1 My team readiness 2 Resources to enter a new market 3 Financial capacity 4 Operating systems 5 Marketing strategy, 6 Local support. After that I could start looking for potential Master & Single Unit Franchise The last necessary steps a) Research and plan how to identify the most suitable and attractive markets for the business. b) Consider all other important factors such as: -Legal and regulatory environment, -Cultural and linguistic differences, -Economic and political stability -Demand for your products or services, - the competition, -Infrastructure and logistics.

Escoger un mercado debe ser estratégico para una empresa Franquiciante. 1. Armar un buen equipo de soporte: Los errores más comunes que se cometen es debido a que el departamento de soporte no tiene conocimiento del territorio y utilizan recursos domésticos que no necesariamente van a brindar la asesoría o tomar las mejores decisiones en los nuevos mercados. 2. Entender la cadena logística, este puede ser un reto que no permita abrir el nuevo mercado y muchas veces se subestima. 3. Competencia y tropicalizacion, creer que son los únicos que venden determinado producto puede ser un fracaso (Caso Taco Bell en Mexico)

If you are going international, you have to do a good market study on margins, marketing , regulations etc. Start to check if there are any regulation that will limit your development. Then check prices and margins, for instance if you have a head quarter in a nice but expensive place you can't really think to open in a new but cheap market where your margins won't help you to pay any expenses! check as well competitors in that territory and how hey work. You need as well to pat attention to marketing , for instance if you are in US some kind of adv. are authorised in comparison to Europe , and the type of adv. is different. Do a BP in order to have a realistic idea of the resources you must employ to open that market.

Considere demanda, concorrência, ambiente legal, cultural e econ?mico, além de seus recursos. Analise sua capacidade financeira, sistemas operacionais, estratégia de marketing e rede de suporte local. Implementa??o: 1. Fa?a uma análise SWOT da sua empresa. 2. Pesquise mercados potenciais usando dados demográficos e econ?micos. 3. Avalie a concorrência e a demanda. 4. Estabele?a critérios para sele??o de parceiros de franquia. 5. Desenvolva um plano de entrada no mercado, considerando aspectos legais e culturais. 6. Adapte seus sistemas operacionais e estratégias de marketing. 7. Estabele?a uma rede de suporte local.??

Once the target markets have been carefully selected, you must accurately study the development plan to find and know how to attract qualified candidates interested in becoming franchise partners. The activities to be done, however, in accordance with clear and consistent business criteria, for the best evaluation of prospects to understand both master and franchisee individual units are 1 Review their experience and skills, 2. Assess their proper motivation and alignment with our vision and values. 3 Understand their financial capacity, 4 Inquire about their reputation, their track record. Lead generation methods include. (a) Brokers or consultants. (b) Online platforms. This due diligence is to avoid any legal or ethical issues.

When you open a new market abroad, it's crucial to have the firsts good experienced candidates. Do a research on Linkedin ,indeed, partecipate at the conference of your industry and try to get the outclass for that market. Normally if they are really experienced they will help you to find the other players. If you are in other continent and everything will be difficult for you, there are good Hr companies that will help you. Make sure you have your values well visible and updated, so you can attract more candidates : green , flexible hours and days, remote work etc. You suppose to have already criteria or tests to evaluate candidates.

Once signed a franchise agreement , you have to put all your experienced personnel at their disposal in order to avoid to loose them. Invite them at the headquarter to give them a first training , let them meet the rest of the team and you will know them better too. Then invite them to go to one of your franchise point and finally your experienced person must be with them and helping them to open their market. Make sure that they are frequently visited and have a follow up often ( I normally suggest once per week max 2 weeks). whatsapp group as well can help to be mote present . if you give to your franchise a target you can follow their performance and help them to reach the goal.

Considering that a dress is not for all seasons, it is essential to adapt to local needs. Finding the balance between consistency of brand identity & the right adaptation to local customer preferences and needs is the big challenge! Our franchisees must be involved by studying how to make changes & innovations-if necessary-to: 1 Our products 2 Our pricing & promotional strategies 3 Our distribution and delivery channels 4 Our final positioning and customer relations Therefore, in order not to compromise our core values and quality, we must understand how to interact with a) Cultural and social norms b) the expectations and behaviors of customers in each market. c) Legal and regulatory requirements d) Economic and environmental factors

of you studied the market before open a franchise, you know already that you can't really use the same contracts( laws are different) , same marketing for the entire world! you will probably need to adjust as well prices( and margins) especially the first year you are opening, and distribution channel. Especially if you are opening from Us to Europe or viceversa , pricing , marketing and distribution channel will be very different .That 's why at the beginning you will need the expertise of the local outclass in order to avoid to compromise your first market.

If you have a good software ( easy to use for all franchisee) it's easy to monitor KPIs . you can monitor as well performance by checking online reviews, survey, etc. When you are expanding, I always suggest companies to keep constantly in touch with their affiliates ( zoom call , whatsapp group, etc) and visiting them often. Be transparent in saying what is going well, and on what they have to improve. Have one person to motivate and help them to reach their goals especially on the first year or the will quit you. Ask them feedback on the territory response and compare your data with the competitor's one