登录查看更多内容

How can you build lasting relationships with high net worth individuals?

由人工智能和领英社区提供技术支持

Building lasting relationships with high net worth individuals (HNWIs) is a crucial skill for philanthropists who want to secure funding and support for their causes. HNWIs are not just sources of money, but also potential partners, advocates, and influencers who can help you achieve your mission. However, cultivating trust and rapport with them requires more than just asking for donations. Here are some tips on how to connect with HNWIs and foster long-term collaborations.

此文章中的业界达人

由社区从 8 条内容中精选。了解更多

Frederick Hillinger

Recruiter - Fundraising & Development at TPP Recruitment - Finding Excellent Fundraisers for Excellent Organisations
Dr. Frank Grossmann

Pioneering ?? factors for Rare Diseases?? ESG-Entrepreneur, Founder, Mentor, Keynote Speaker, Author, Business Coach
Gunjali Singh

Social Impact | Philanthropy | Fundraising

1 Know your audience

Before you approach any HNWI, do your homework and research their background, interests, values, and philanthropic goals. Find out what causes they care about, what organizations they support, and what motivates them to give. This will help you tailor your pitch and show that you respect their preferences and priorities. It will also help you avoid wasting time and resources on prospects who are not aligned with your cause.

添加您的观点

Dr. Frank Grossmann

Pioneering ?? factors for Rare Diseases?? ESG-Entrepreneur, Founder, Mentor, Keynote Speaker, Author, Business Coach
举报内容
Nach meinen Erfahrungen ist es wichtig, dass man die Hintergründe der Menschen kennt und ihnen ganz offen und ehrlich gegenüber begegnet. Jeder Mensch ist unterschiedlich und deshalb ist die Herangehensweise auch hier idividuell und braucht abgewogene Schritte und Themen.

已翻译

赞

2 Be authentic and transparent

HNWIs are often wary of being solicited or manipulated by fundraisers who only see them as wallets. To build trust and credibility, you need to be authentic and transparent in your communication and actions. Show genuine interest in their opinions and feedback, and listen actively to their concerns and questions. Be honest about your strengths and weaknesses, and share your successes and challenges. Demonstrate how your cause aligns with their values and passions, and how their support can make a difference.

添加您的观点

Dr. Frank Grossmann

Pioneering ?? factors for Rare Diseases?? ESG-Entrepreneur, Founder, Mentor, Keynote Speaker, Author, Business Coach
举报内容
Nur echtes und kein vorgespieltes Vertrauen wirkt. Seien wir ehrlich, denn nicht alles gelingt. Aber zusammen kann man mehr erreichen. Wenn die Person das auch so sieht, kann man gemeinsam über die Brücke reden, die man zusammen bauen will, um anderen zu helfen.

已翻译

赞
Frederick Hillinger

Recruiter - Fundraising & Development at TPP Recruitment - Finding Excellent Fundraisers for Excellent Organisations
举报内容
There is no point just approaching wealthy people who do not align with your cause. Make sure that the cause is suitable for them, and most importantly they are appropriate for your cause. Be yourself, share you passion, grow the relationship.

已翻译

赞

3 Provide value and impact

HNWIs are not looking for generic or superficial interactions with philanthropists. They want to see the value and impact of their contributions, and to be involved in the process of creating positive change. To provide value and impact, you need to offer them opportunities to engage with your cause and your beneficiaries, such as site visits, events, or volunteer activities. You also need to keep them updated on your progress and outcomes, and to acknowledge and appreciate their role in your achievements.

添加您的观点

4 Build a network and community

HNWIs are not isolated individuals, but part of a network and community of peers, friends, family, and colleagues who share their interests and values. To build lasting relationships with them, you need to tap into their network and community, and to create a sense of belonging and connection. You can do this by introducing them to other supporters and stakeholders of your cause, and by facilitating introductions and referrals among them. You can also invite them to join or form groups or committees that can advise or advocate for your cause.

添加您的观点

Frederick Hillinger

Recruiter - Fundraising & Development at TPP Recruitment - Finding Excellent Fundraisers for Excellent Organisations
举报内容
Peer fundraising is a growing field, and becoming more central in fundraising activity. If your friend recommends a TV show or book to you, you are much more likely to pay attention. Having existing supporters be your ambassadors is such a strong compliment, it is hard to ignore.

已翻译

赞
Dr. Frank Grossmann

Pioneering ?? factors for Rare Diseases?? ESG-Entrepreneur, Founder, Mentor, Keynote Speaker, Author, Business Coach
举报内容
Das Netzwerk ist sehr entscheidend. Es sollte die gleichen Werte wiederspiegeln und die gleiche Sinnhaftigkeit leben. Den Zugang - also die Tür - zu m?glichen Netzwerken muss man mit Bedacht ?ffnen und das langsam angehen. Oft ?ffnet auch eine emphatische Person die Tür, ohne dass man darum gebeten hatte. Zu sehr versuchen, die Tür selber zu ?ffnen, erzeugt manchmal eher das Gegenteil.

已翻译

赞

5 Be consistent and respectful

HNWIs are busy and selective people who value their time and privacy. To maintain and strengthen your relationships with them, you need to be consistent and respectful in your communication and follow-up. You need to respect their boundaries and preferences, and to avoid being intrusive or pushy. You need to follow through on your promises and commitments, and to deliver on your expectations. You also need to communicate regularly and appropriately, and to use various channels and formats to suit their needs and styles.

添加您的观点

Dr. Mark A. Biernbaum

Developmental Psychologist; Researcher; Methodologist, Statistical Analyst, Teacher; Therapist; Painter; Journalist
举报内容
High net worth individuals are not a homogenous group when it comes to philanthropy. Some are donating for tax purposes. Some may be considered "Vanity Philanthropists," who are searching for projects to put their names on, some are highly discerning and want to gather a host of information prior to making a large gift. So, you have to be adept, respectful-and grateful to each different group. Recognizing the diversity of high value donors is vitally important for securing funding and maintaining positive and trusting relations with these donors. And as you get to know their goals, you know what kinds of projects to bring to them, which saves their time and yours.

已翻译

赞

6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

添加您的观点

Gunjali Singh

Social Impact | Philanthropy | Fundraising
举报内容
If there is a way to engage with the individual's wider circle the relationship deepens. This means if you engage with other members of their family, their business or company, and also have some of their friends as donors they will have a deeper connection with your organization.

已翻译

赞
Dr. Frank Grossmann

Pioneering ?? factors for Rare Diseases?? ESG-Entrepreneur, Founder, Mentor, Keynote Speaker, Author, Business Coach
举报内容
Es passiert auch, dass ein G?nner zum Freund wird, weil man mehr als nur den Philanthropischen Teil teil. Dies sollte man zulassen, wenn die privaten Werte auch übereinstimmen. Denn es schafft weitere M?glichkeiten, das Netzwerk mit likeminded Menschen auszubauen.

已翻译

赞

Philanthropy

+ 关注

给文章评分

我们借助人工智能创建了此文章。您认为这篇文章怎么样？

很棒不太好

举报此文章

查看全部

How can you build lasting relationships with high net worth individuals?

1

2

3

4

5

6

1 Know your audience

2 Be authentic and transparent

3 Provide value and impact

4 Build a network and community

5 Be consistent and respectful

6 Here’s what else to consider

Philanthropy

给文章评分

感谢您的反馈

更多Philanthropy相关文章

更多相关阅读内容

How can you build lasting relationships with high net worth individuals?

1

2

3

4

5

6

1 Know your audience

2 Be authentic and transparent

3 Provide value and impact

4 Build a network and community

5 Be consistent and respectful

6 Here’s what else to consider

Philanthropy

给文章评分

感谢您的反馈

查看其他技能