How can you build a diverse network in the Strategic Communications field?

1 Identify your goals and values

Before you start reaching out to potential contacts, you need to have a clear idea of what you want to achieve and what you stand for. This will help you find people who share your vision and mission, or who can challenge you to think differently and improve your skills. Think about your short-term and long-term goals, your professional and personal interests, and your core values and principles. Write them down and use them as a guide to evaluate your current network and identify any gaps or areas for improvement.

2 Expand your horizons

One of the benefits of having a diverse network is that you can learn from people who have different backgrounds, experiences, and opinions than you. This can help you broaden your knowledge, enhance your creativity, and discover new opportunities. To expand your horizons, you need to be open-minded and curious about other cultures, industries, and disciplines. You can do this by attending events, joining online communities, reading publications, listening to podcasts, or taking courses related to Strategic Communications or other topics that interest you. Look for people who can offer you a fresh perspective, a different approach, or a valuable insight.

4 Leverage your existing network

Another way to build a diverse network is to leverage your existing network and ask for introductions or referrals. You may be surprised by how many connections you already have or can access through your colleagues, friends, family, or alumni. You can also use social media platforms, such as LinkedIn, Twitter, or Facebook, to find and connect with people who are in the Strategic Communications field or related fields. You can also join groups, participate in discussions, share your work, or comment on others' posts. However, be respectful and professional when reaching out to strangers or acquaintances, and avoid spamming or soliciting.

5 Seek mentorship and feedback

One of the best ways to learn and grow as a strategic communicator is to seek mentorship and feedback from people who have more experience, expertise, or influence than you. A mentor can offer you guidance, advice, and support, as well as access to their network and resources. A feedback provider can help you improve your skills, identify your strengths and weaknesses, and overcome your challenges. You can find mentors and feedback providers by asking your contacts, joining mentorship programs, attending workshops, or volunteering for projects. You can also offer to mentor or give feedback to others who can benefit from your knowledge and skills.

7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?