How can you build a devoted email list of potential and existing clients?

1 Define your niche

Before you start collecting email addresses, it is important to have a clear understanding of who you are serving and what you are offering. Your niche is the specific group of people who need your help, share your values, and are willing to pay for your services. Your niche will help you craft your message, design your lead magnet, and target your marketing. To define your niche, consider the main problems or challenges that your clients face and how you can help them solve those problems or overcome those challenges. Think about the benefits or outcomes that they want to achieve and the unique skills, experiences, or perspectives that you bring to your coaching. Additionally, consider who are the people that you enjoy working with the most.

2 Create a lead magnet

A lead magnet is a free offer that you give to your potential clients in exchange for their email address. It can be anything that provides value, solves a problem, or satisfies a curiosity, such as a PDF guide, a checklist, a video, a quiz, a webinar, or a mini-course. To create an effective lead magnet, you must first identify the main pain point or desire of your niche. Then choose a format that suits your content and your audience. You should also create an attention-grabbing title that promises a specific benefit or solution. Additionally, make sure to deliver your lead magnet in an easily accessible way and include a call to action that invites your subscribers to take the next step.

3 Set up an email platform

An email platform is a tool that allows you to collect, store, and manage your email subscribers, as well as create and send email campaigns, track performance, and automate communication. There are many options, such as Mailchimp, ConvertKit, AWeber, or ActiveCampaign. To set it up, you must sign up for an account and verify your domain name. Additionally, you must create a landing page or sign-up form that showcases your lead magnet and collects email addresses. Connecting the form to your email platform is also necessary. You should also compose a welcome email that thanks your subscribers, delivers the lead magnet, and introduces yourself and your services. Finally, establishing an email sequence that nurtures the relationship with subscribers and encourages them to book a discovery call or buy a package is also important.

4 Promote your lead magnet

Once you have your lead magnet and email platform ready, you need to promote your lead magnet to attract more subscribers. You can use various channels and strategies, such as sharing it on social media platforms and groups, writing a blog post or guest post with a link to it, creating a video or podcast episode that covers the topic of the lead magnet, running paid ads or sponsored posts, and asking existing clients or subscribers to refer their friends. All of these methods will help you spread the word about your free offer and drive traffic to your landing page or sign-up form.

5 Engage your subscribers

The final step to building a devoted email list is to engage your subscribers with valuable and consistent content. You want to keep them interested, informed, and inspired by your coaching, as well as build trust, rapport, and authority. To achieve this, you can send regular newsletters that share tips, stories, insights, or resources related to your niche. Additionally, you can segment your list based on their interests, preferences, or actions. Moreover, personalize your emails with their names, locations, or other details. Furthermore, ask for feedback, questions, or opinions from your subscribers and provide exclusive offers, discounts, or bonuses to them.

6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?