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How can you build customer loyalty when purchasing a car on a budget?

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Buying a car on a budget can be challenging, but it doesn't mean you have to sacrifice quality, service, or satisfaction. As a car buyer, you want to find a dealer who can offer you the best value, selection, and support for your needs. As a car dealer, you want to build customer loyalty by providing a positive and memorable experience that leads to referrals and repeat business. Here are some tips on how to build customer loyalty when purchasing a car on a budget.

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Rajeev Achath

Automotive Consultant | Used cars | New cars | Preowned cars | Car re-marketing | Team building | Strategy and…
Rajesh Gopinath

Linkedin Top Voice Automotive Sales | Linkedin Top Voice Training Management | Automotive Expertise | Training…

1 Know your budget

Before you start shopping for a car, you need to know how much you can afford to spend and what kind of financing options are available to you. You can use online tools, such as calculators and comparison sites, to get an estimate of your monthly payments, interest rates, and loan terms. You can also check your credit score and history to see if you qualify for any discounts or incentives. Knowing your budget will help you narrow down your choices and avoid overspending or getting into debt.

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Rajeev Achath

Automotive Consultant | Used cars | New cars | Preowned cars | Car re-marketing | Team building | Strategy and execution | New business development B2B B2C | Fleet Leasing| Procurement
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It doesn't matter whether the customer is buying a budget-friendly vehicle or an expensive one, The approach and commitment must be the same in the interest of the customer. They deserve equal treatment regardless of the budget.

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2 Do your research

Once you have a clear idea of your budget, you can start looking for a car that meets your needs and preferences. You can browse online listings, read reviews, watch videos, and compare features and prices of different models and brands. You can also visit local dealerships, test drive various cars, and ask questions about the benefits and drawbacks of each option. Doing your research will help you find a car that suits your lifestyle, personality, and goals.

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3 Negotiate smartly

When you find a car that you like, you can negotiate with the dealer to get the best deal possible. You can use your research, budget, and credit score as leverage to lower the price, reduce the fees, or increase the value of your trade-in. You can also ask for extras, such as warranties, maintenance packages, or accessories, that can enhance your car ownership experience. Negotiating smartly will help you save money and get more out of your purchase.

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4 Build rapport

One of the most important aspects of building customer loyalty is building rapport with the dealer. You want to establish a relationship of trust, respect, and communication with the person who is helping you buy your car. You can do this by being friendly, honest, and appreciative, as well as by showing interest in their background, expertise, and opinions. You can also give feedback, ask for advice, and share your stories and expectations. Building rapport will help you create a bond and a connection with the dealer.

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5 Follow up

After you buy your car, you want to maintain contact with the dealer and show them that you are happy and satisfied with your purchase. You can do this by sending a thank-you note, writing a review, or referring a friend or family member. You can also reach out to them if you have any questions, concerns, or compliments about your car or their service. Following up will help you express your gratitude and loyalty to the dealer.

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6 Stay in touch

The last tip on how to build customer loyalty when purchasing a car on a budget is to stay in touch with the dealer over time. You want to keep them updated on your car's performance, condition, and mileage, as well as on your personal and professional achievements and changes. You can also contact them when you need any repairs, maintenance, or upgrades for your car, or when you are ready to buy a new one. Staying in touch will help you foster a long-term and mutually beneficial relationship with the dealer.

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7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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Rajesh Gopinath

Linkedin Top Voice Automotive Sales | Linkedin Top Voice Training Management | Automotive Expertise | Training Department Management || Customer Journey Mapping for Sales and Service | Accessory Sales Coaching |
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The big question here is " Should be there be a change in Sales consultants and Dealership's attitude because the Customer is buying a low budget . If everyone is treated properly irrespective of the money they are spending then Loyalty will be built easily. The process of selling remains the same irrespective of the money spent by the customer

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Tamara M.

"Authenticity is the daily practice of letting go of who we think we're supposed to be and embracing who we are." Brene Brown
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Listen, listen, listen to your customer & their needs. All too often I’ve seen people put their needs in front of the customer, not acknowledging their objections or making it about them & not the customer. People appreciate & feel valued when listened to. Know your buyer. Even in today’s day I hear & see the stories of a woman that goes shopping for a car with the spouse. Her questions are ignored, or the conversations are directed to her husband, stop, stop, stop doing this. It is no longer the 1950’s…

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RATHISH M

Marketing Manager (Tata Batteries)
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First of all ,tell the customer about how you're different from others. Explain about their pain points after purchasing like, emergency or service and how will you support them on that situation. Give your personal number or mail for support. It will make them feel comfort and they don't expect anything else.

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How can you build customer loyalty when purchasing a car on a budget?

1

2

3

4

5

6

7

1 Know your budget

2 Do your research

3 Negotiate smartly

4 Build rapport

5 Follow up

6 Stay in touch

7 Here’s what else to consider

Automotive Sales

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How can you build customer loyalty when purchasing a car on a budget?

1

2

3

4

5

6

7

1 Know your budget

2 Do your research

3 Negotiate smartly

4 Build rapport

5 Follow up

6 Stay in touch

7 Here’s what else to consider

Automotive Sales

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