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How can you build a community around your influencer collaborations?

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Influencer collaborations can be a powerful way to boost your brand awareness, reach new audiences, and generate trust and loyalty. But how can you turn your influencer partnerships into a community of engaged and loyal fans? In this article, you'll learn some tips and strategies to build a community around your influencer collaborations and create lasting value for your brand and your influencers.

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1 Define your goals

Before you start collaborating with influencers, you need to have a clear idea of what you want to achieve and how you'll measure your success. Do you want to increase your traffic, sales, leads, or followers? Do you want to improve your brand reputation, awareness, or authority? Do you want to create user-generated content, feedback, or testimonials? Having specific and realistic goals will help you choose the right influencers, create relevant and valuable content, and track your progress and results.

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JINNIE GOGIA CHUGH

Brand Growth Consultant. Fitness Writer. Fitness Model. Curator at WorkIn with JGC !
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Content Creation & INFLUENCER COLLABORATIONS is the in thing.In the last 4 years, especially post covid, the entire dynamics of the business world changed, for the 'product' that use social media as its tool for selling. Influencers have played a major role in this, and its because of the community they built. A collaboration has different aims- digital presence, traffic, sales, leads, followers, and any other strategy, but the end aim shall always be conversions. With the portals like INSTA that have become niche defined, the brand looks at the audience. However, many influencers have multiple domains, and are in a transitioning phase. So a credible influencer who has an impact, and ample engagement definitely impacts the community.

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Edozie O.N

HR Manager | Recruitment Specialist | People Operations Manager | Employee Acquisition
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The harsh truth about influencer marketing is that it hardly converts but that is a small part of a bigger problem. Brands who struggle to convert through influencer marketing make the mistake of choosing the wrong influencer for their brands. For instance you sell luxury products but choose an influencer whose followers are majorly middle or low class. How then do you expect them to purchase your products? I recommend choosing an influencer who genuinely loves your brand. So many influencers out there are only out for the bag. Also, it’s not like choosing the right influencer will guarantee hundred percent ROI. (In rare cases it actually can) However it will make that little difference.

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2 Choose your influencers wisely

Not all influencers are created equal. You need to find influencers who share your brand values, vision, and voice, and who have a genuine connection with their audience. You also need to consider the size, niche, and engagement level of their followers, and how they align with your target market and goals. You can use tools like BuzzSumo, Klear, or Upfluence to research and analyze potential influencers, or reach out to them directly via email or social media.

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Alyse Biro

Creative Director, Marketing and Communications Manager. Let me help you connect in a meaningful and engaging way.
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Don’t forget to scroll their feed so you can understand their niche, engagement etc. I would also make sure to do research on any situations they may have found themselves in. Their media kits/influencer platforms will not have that information. Do your due diligence!

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3 Co-create content with your influencers

One of the best ways to build a community around your influencer collaborations is to co-create content with them. This means involving them in the planning, production, and promotion of your content, and giving them creative freedom and input. Co-created content can be more authentic, relevant, and engaging than content that is solely produced by you or your influencer. It can also help you leverage the influencer's expertise, style, and personality, and showcase your brand's values, benefits, and stories.

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Angelica Castellaneta

Community Outreach Coordinator at With Love Group
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Co-created content is often more creative and engaging. Trust that the influencer knows how to speak to their audience and what they will genuinely engage with and relate to. At the same time, ensure that the influencer’s style of content is in line with your brand’s.

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4 Encourage interaction and feedback

Another way to build a community around your influencer collaborations is to encourage interaction and feedback from your audience and your influencer's audience. You can do this by asking questions, running polls, surveys, or quizzes, hosting live Q&A sessions, webinars, or podcasts, or creating contests, giveaways, or challenges. Interaction and feedback can help you generate more awareness, engagement, and trust, as well as collect valuable insights, opinions, and testimonials from your community.

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5 Reward your community members

A great way to build a loyal and active community around your influencer collaborations is to reward your community members for their participation, support, and advocacy. You can do this by offering them exclusive discounts, coupons, or freebies, featuring them on your website, blog, or social media, sending them personalized thank-you notes or shout-outs, or inviting them to join a VIP club, program, or group. Rewards can help you increase your retention, referrals, and reputation, as well as create a sense of belonging and appreciation among your community members.

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Angelica Castellaneta

Community Outreach Coordinator at With Love Group
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Audience members want to feel valued by the brand. Rewarding community members for their involvement makes them fans long-term.

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Eric Mweetwa

YALI RLC-SA Online Cohort 19 Alumni | ALX Founders Connect Alumni | Extern Ambassador |Public Health Specialist | Mental Health Expert | Social Media Marketer |
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It's essential to find a way to engage with your audience in a way that works for them.. Is your target audience active and on the go?? If so, maybe creating a video will be faster than writing a blog post.. For example, if you run a digital marketing agency, your audience may prefer watching a video to reading , meaning videos will be better received.. Using a Poll tool is a great way to find out what type of content your audience likes most and encourage additional engagement.

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6 Nurture your relationships with your influencers

Finally, building a community around your influencer collaborations also requires nurturing your relationships with your influencers. You need to treat them as partners, not as vendors, and respect their time, opinions, and preferences. You also need to communicate with them regularly, provide them with feedback, support, and recognition, and offer them opportunities for growth, learning, and collaboration. Nurturing your relationships with your influencers can help you create long-term and mutually beneficial partnerships, as well as strengthen your community's trust and loyalty.

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7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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How can you build a community around your influencer collaborations?

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3

4

5

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7

1 Define your goals

2 Choose your influencers wisely

3 Co-create content with your influencers

4 Encourage interaction and feedback

5 Reward your community members

6 Nurture your relationships with your influencers

7 Here’s what else to consider

Writing

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How can you build a community around your influencer collaborations?

1

2

3

4

5

6

7

1 Define your goals

2 Choose your influencers wisely

3 Co-create content with your influencers

4 Encourage interaction and feedback

5 Reward your community members

6 Nurture your relationships with your influencers

7 Here’s what else to consider

Writing

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