How can you benefit from virtual business networking events?

1 Choose the right events

Not all virtual business networking events are created equal. Some may be more relevant to your industry, goals, or interests than others. To avoid wasting your time and energy, do some research before you sign up for an event. Look at the agenda, the speakers, the attendees, and the format of the event. Ask yourself if the event aligns with your objectives, if you can contribute something valuable, and if you can connect with the right people.

2 Prepare your pitch and profile

Once you have decided to attend a virtual business networking event, you need to prepare your pitch and profile. Your pitch is a short and clear introduction of who you are, what you do, and what you offer or seek. Your profile is your online presence, such as your LinkedIn, website, or portfolio. Make sure your pitch and profile are consistent, updated, and professional. You want to make a good impression and stand out from the crowd.

3 Engage actively and authentically

During the virtual business networking event, you need to engage actively and authentically with the speakers, the hosts, and the other attendees. Don't be shy or passive, but don't be pushy or salesy either. Be respectful, curious, and helpful. Ask relevant questions, share your insights, offer your support, and express your interest. Use the chat, the polls, the breakout rooms, and the social media platforms to interact and exchange contact information.

4 Follow up and follow through

After the virtual business networking event, you need to follow up and follow through with the people you met and the actions you agreed on. Send personalized messages to your new contacts, thank them for their time, remind them of your conversation, and suggest a next step. Keep in touch with them until you establish a rapport and a mutual benefit. Follow through with any commitments you made, such as sending a resource, making an introduction, or scheduling a meeting.

5 Learn and improve

Finally, you need to learn and improve from your virtual business networking experience. Evaluate what went well and what could be better. Identify your strengths and weaknesses as a networker. Seek feedback from others and from yourself. Apply what you learned to your next virtual business networking event and see how you can improve your results.

Virtual business networking events can be a great way to benefit from the convenience, diversity, and flexibility of online platforms. By following these tips, you can make the most of these events and grow your network, learn new skills, and advance your career.

6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?