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How can you balance stakeholder needs in developing a rocket system?

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Developing a rocket system is a complex and challenging task that involves multiple stakeholders with different needs and expectations. How can you balance these conflicting demands and deliver a successful product that meets the requirements of performance, safety, cost, and schedule? In this article, we will explore some of the key aspects of stakeholder management in aerospace engineering, and provide some tips and best practices for achieving a win-win situation.

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Develop personas:

Creating detailed profiles for each stakeholder can help you anticipate their needs and expectations. Using generative AI to draft these personas saves time and provides a strong starting point for stakeholder management.
Scenario forecasting:

Present stakeholders with various potential scenarios to elicit their implicit needs. This proactive approach prevents surprises and ensures you're prepared for their concerns before they escalate.

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1 Identify stakeholders

The first step in balancing stakeholder needs is to identify who they are and what they want from the rocket system. Stakeholders can be internal or external to your organization, and they can have different levels of influence and interest in the project. For example, customers expect the rocket system to meet their specifications and needs, while users expect it to perform reliably and efficiently. Suppliers need to be paid fairly and timely, while regulators require it to comply with their rules and standards. Competitors seek a competitive advantage, and team members hope to be rewarded for their work. Understanding the needs of all stakeholders is essential for a successful rocket system.

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Paul Eder, PhD

Top, Top Voice on LinkedIn (151 categories) | Strategy Consulting, Artificial Intelligence, & Data Innovation | Author of FIRESTARTERS
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Stakeholders likely span multiple internal divisions, customer organizations, and industry groups. You can model each unique stakeholder's needs by developing personas. I've used personas to reflect expected needs and attitudes of stakeholders. I have also found generative AI programs to be good partners in the development of personas. You can develop a prompt for a large language model (LLM), outlining the components you desire in a persona. Then describe the specific project. The LLM will generate a first draft model of personas that match your identified needs.

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2 Analyze stakeholders

The next step in balancing stakeholder needs is to analyze their expectations, interests, power, and influence in relation to the project. This will help you prioritize and manage them effectively, as well as avoid potential conflicts or risks. To do so, you can use various tools and techniques such as a stakeholder matrix, a stakeholder map, and a stakeholder profile. The matrix will categorize stakeholders according to their level of interest and influence in the project. The map will provide a visual representation of the relationships and interactions among stakeholders. And the profile will give a detailed description of each stakeholder's characteristics, needs, expectations, goals, preferences, and concerns. This will enable you to understand their perspectives, motivations, and values in comparison to the project's objectives.

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3 Engage stakeholders

The third step in balancing stakeholder needs is to engage them throughout the project lifecycle, and establish a positive and collaborative relationship with them. This will help you gain trust, support, and feedback, while ensuring that they are satisfied and committed to the project's success. To do this, you can develop a stakeholder communication plan that defines the purpose, frequency, mode, and content of communication with each stakeholder group. Additionally, you can hold stakeholder meetings to build rapport, share ideas, solicit feedback, and resolve conflicts. You can also create stakeholder surveys to measure satisfaction, expectations, and perceptions, as well as identify gaps or opportunities for improvement.

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4 Negotiate with stakeholders

The fourth step in balancing stakeholder needs is to negotiate with them when there are conflicting or competing demands, and reach a mutually acceptable agreement that meets the project's objectives. This will help you avoid or minimize disputes, delays, or rework, and ensure that the project delivers value to all parties. To do this, you can use various skills and strategies, such as active listening to build trust and rapport, assertiveness to communicate confidently and respectfully, and compromise to balance the trade-offs, risks, and benefits of the project. These strategies will show that you care about their needs and interests, have a valid and reasonable case, and are flexible and cooperative.

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Dr. Susanne SVENSDOTTER

CEO & Co-Founder | Director of R & D | NED | Board advisor | Trustee | Aerospace and Energy specialist | STEM | 100TopWomen in Aerospace 2022
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Be carefully with stakeholders that might not express their need explicitely, but only may show up if/when things go wrong or not to their liking. To root out their opinions, it might be worth to present them with different imagined scenarios and see their reactions.

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NANA NYARKO MENSAH

Project and Product Manager| Data Analyst | Client Relations | Consulting | 3+ years Experience Designing and Conceptualising Software Applications, Digital Product Management, Health Technology, Biomedical Engineer
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Balancing stakeholder needs in developing a rocket system requires effective negotiation. Firstly, it's crucial to identify and prioritize the key stakeholders, such as engineers, regulators, investors, and customers. Engaging in open and transparent communication with each group is essential to understand their unique requirements and concerns. Negotiation involves finding common ground, making trade-offs, and aligning goals to achieve a successful outcome. Continuous dialogue and adaptability throughout the development process are key to ensuring that stakeholder needs are met while maintaining the project's feasibility, safety, and efficiency.

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5 Monitor stakeholders

The final step in balancing stakeholder needs is to monitor their behavior, feedback, and satisfaction throughout the project lifecycle, and adjust your approach accordingly. This will help you identify and address any changes, issues, or concerns that may arise, and ensure that the project meets or exceeds the stakeholder's expectations. To do this, you can use a stakeholder register to track and update the stakeholder's involvement and satisfaction in the project. Additionally, you can collect stakeholder feedback on various aspects of the project, such as its quality or cost. Finally, you can use a stakeholder satisfaction index to quantify and compare the stakeholder's satisfaction across different phases, dimensions, or criteria of the project.

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6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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How can you balance stakeholder needs in developing a rocket system?

1

2

3

4

5

6

1 Identify stakeholders

2 Analyze stakeholders

3 Engage stakeholders

4 Negotiate with stakeholders

5 Monitor stakeholders

6 Here’s what else to consider

Aerospace Engineering

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How can you balance stakeholder needs in developing a rocket system?

1

2

3

4

5

6

1 Identify stakeholders

2 Analyze stakeholders

3 Engage stakeholders

4 Negotiate with stakeholders

5 Monitor stakeholders

6 Here’s what else to consider

Aerospace Engineering

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