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How can you balance social selling platforms and channels?

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Social selling is the practice of using social media platforms and channels to build relationships, trust, and authority with prospects and customers. It can help you generate more leads, increase conversions, and enhance customer loyalty. However, social selling also requires a careful balance of different platforms and channels, each with its own strengths, weaknesses, and best practices. In this article, you will learn how to balance social selling platforms and channels to optimize your results and avoid common pitfalls.

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1 Choose your platforms wisely

Not all social media platforms are equally suited for social selling. Some are more popular, professional, or relevant for your target audience, industry, or niche. You need to research and identify the platforms where your prospects and customers are most active, engaged, and responsive. You also need to consider the features, functions, and formats of each platform, and how they align with your goals, skills, and resources. For example, LinkedIn is a great platform for B2B social selling, as it allows you to showcase your expertise, network with decision-makers, and join relevant groups. However, if you want to leverage video content, you might also consider YouTube, Instagram, or TikTok, depending on your style and audience.

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Mieke Langenhuizen
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LinkedIn is an excellent platform for B2B social selling, because it only takes one step to connect with the CEO or sales manager of your target audience. Trying to reach the same CEO in real life is a different story – you would have to overcome many obstacles to get in touch with that person, which takes much more time. However, make sure to post quality content on LinkedIn so that your target audience can see the expertise you possess right on your profile. This helps you come across as trustworthy, and connection requests are more likely to be accepted as a result. Know-Like-Trust.

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2 Diversify your channels

Within each platform, there are different channels that you can use to communicate and interact with your prospects and customers. These include posts, stories, messages, comments, groups, live streams, webinars, podcasts, and more. Each channel has its own advantages and disadvantages, and you need to diversify your use of them to maximize your reach, engagement, and conversions. For example, posts can help you share valuable content, stories can help you showcase your personality, messages can help you initiate conversations, comments can help you join discussions, groups can help you build communities, live streams can help you demonstrate your products or services, webinars can help you educate your audience, and podcasts can help you establish your authority.

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3 Optimize your content

The content that you create and share on social media is the core of your social selling strategy. It should be relevant, valuable, and engaging for your audience, and reflect your brand voice and personality. You need to optimize your content for each platform and channel, taking into account the format, length, tone, style, and keywords that work best for them. For example, LinkedIn posts tend to be longer, more formal, and more informative than Twitter posts, which are shorter, more casual, and more conversational. You also need to optimize your content for each stage of the buyer's journey, providing awareness, consideration, and decision content that addresses your audience's needs, pain points, and goals.

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Jonathan Darling, MBA

????People & Robots ?? | ????L.O.V.E. is the Standard???? | ???Host: What The Sell Podcast ???
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Ever social media channel you use needs a different strategy. The content you create can be spread across many platforms, but having a one-size-fits-all approach is not going to help get the desired results, oftentimes leading to burnout and frustration. With each individual platform, there needs to be an individual strategy, specific to that platform. Once understood, the content created can be optimized to drive engagement.

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4 Monitor your performance

To balance your social selling platforms and channels effectively, you need to monitor your performance and measure your results. You need to track and analyze the metrics that matter for your objectives, such as reach, impressions, clicks, likes, shares, comments, views, leads, conversions, and revenue. You also need to use the tools and features that each platform provides, such as analytics, insights, dashboards, and reports. These can help you understand what works and what doesn't, and how you can improve your strategy and tactics. You can also use third-party tools and software to integrate and automate your data collection and analysis.

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5 Adjust your strategy

Based on your performance and results, you need to adjust your strategy and tactics accordingly. You need to identify and focus on the platforms and channels that generate the most ROI, and eliminate or reduce the ones that don't. You also need to experiment and test different approaches, such as changing your content, frequency, timing, or call to action. You need to keep up with the trends, changes, and updates that affect each platform and channel, and adapt to them. You also need to solicit and act on the feedback that you receive from your audience, and use it to improve your relationship and value proposition.

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6 Balance your time and resources

Finally, you need to balance your time and resources among your social selling platforms and channels. You need to allocate your budget, manpower, and tools according to your priorities and goals. You also need to manage your schedule, workflow, and tasks efficiently and effectively. You need to avoid spending too much or too little time on each platform or channel, and find the optimal frequency and duration for your activities. You also need to avoid burnout, stress, and fatigue, and maintain your well-being and productivity. You can use tools and software to automate, streamline, and simplify some of your social selling tasks, such as scheduling, posting, messaging, or reporting.

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Shella Idrees

Positive Influential ? LinkedInner & Growthster ??? Facilitates Brands with Advanced Deal Techniques and Amplified Lead Acquisition
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Balancing your time and resources effectively is crucial for productivity and well-being. Prioritize tasks, allocate resources wisely, and consider using time management techniques like the Pomodoro Technique. Regularly review and adjust your plan to optimize results. Remember, finding the right balance might require experimentation and adaptation.

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7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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How can you balance social selling platforms and channels?

1

2

3

4

5

6

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1 Choose your platforms wisely

2 Diversify your channels

3 Optimize your content

4 Monitor your performance

5 Adjust your strategy

6 Balance your time and resources

7 Here’s what else to consider

Social Selling

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How can you balance social selling platforms and channels?

1

2

3

4

5

6

7

1 Choose your platforms wisely

2 Diversify your channels

3 Optimize your content

4 Monitor your performance

5 Adjust your strategy

6 Balance your time and resources

7 Here’s what else to consider

Social Selling

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