How can you balance the needs of different user groups in your IA strategy?
Information architecture (IA) is the practice of organizing and labeling the content and functionality of a website or app to help users find what they need and achieve their goals. However, different user groups may have different needs, preferences, expectations, and behaviors when it comes to navigating and interacting with your digital product. How can you balance the needs of different user groups in your IA strategy? Here are some tips to help you create a user-centered and inclusive IA that works for everyone.