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How can you balance brand identity with diverse content?

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Creating diverse content is essential for reaching and engaging different audiences, but how can you do it without compromising your brand identity? Brand identity is the consistent and recognizable voice, tone, style, and values that define your business and differentiate it from others. Diverse content is the variety of formats, topics, perspectives, and channels that you use to communicate with your audience and meet their needs and interests. Balancing brand identity with diverse content can be challenging, but not impossible. Here are some tips to help you achieve it.

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David Fuentes del Campo ??

Personal Branding Advisor | Asesor de Marca Personal | Gerente de Marketing Asociado | Journalist ?? | M+C Accenture |…

1 Know your audience

The first step to balance brand identity with diverse content is to know your audience well. You need to understand who they are, what they want, what they need, and how they consume content. You can use tools like personas, surveys, analytics, and social listening to gather insights about your audience segments and their preferences. Knowing your audience will help you create content that resonates with them and aligns with your brand identity.

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2 Define your brand guidelines

The second step to balance brand identity with diverse content is to define your brand guidelines. Brand guidelines are the rules and standards that govern how you present your brand across all channels and platforms. They include elements like your logo, colors, fonts, images, tone of voice, and messaging. Having clear and consistent brand guidelines will help you maintain your brand identity and recognition, even when you create diverse content.

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3 Experiment with different formats

The third step to balance brand identity with diverse content is to experiment with different formats. Formats are the ways you deliver your content, such as blogs, videos, podcasts, infographics, ebooks, webinars, etc. Experimenting with different formats will help you reach and engage different audiences, cater to different learning styles, and showcase your expertise and creativity. You can also repurpose your content across different formats to increase your reach and efficiency.

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Brandon Mimms

Entrepreneur; Co-Founder, CSO at MentalHealth.com ??
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It is important to note that while experimenting with different formats is a good strategy, visual branding should stay consistent. This ensures that your brand stays recognizable even across diverse content. This means using consistent colors, fonts and imagery associated with your brand. All of these make up for a cohesive visual identity.

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4 Explore relevant topics

The fourth step to balance brand identity with diverse content is to explore relevant topics. Topics are the subjects and themes that you cover in your content, such as industry trends, customer stories, best practices, tips and tricks, etc. Exploring relevant topics will help you provide value and information to your audience, address their pain points and goals, and establish your authority and credibility. You can also use keyword research, content audits, and competitor analysis to find new and relevant topics.

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5 Embrace diverse perspectives

The fifth step to balance brand identity with diverse content is to embrace diverse perspectives. Perspectives are the angles and opinions that you express in your content, such as your own, your customers', your partners', your employees', etc. Embracing diverse perspectives will help you create more authentic and engaging content, build trust and rapport with your audience, and foster a sense of community and belonging. You can also invite guest contributors, feature user-generated content, and encourage feedback and comments.

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Brandon Mimms

Entrepreneur; Co-Founder, CSO at MentalHealth.com ??
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Analytic tools are great for assessing the performance of diverse content. If a certain content type does not resonate well, then you can adjust your strategy accordingly. Diverse perspectives can only come from a diverse audience - the main reason why we foster community engagement.

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6 Measure and optimize

The sixth and final step to balance brand identity with diverse content is to measure and optimize. Measuring and optimizing are the processes of tracking and evaluating the performance of your content, such as views, clicks, shares, conversions, etc. Measuring and optimizing will help you identify what works and what doesn't, what resonates and what doesn't, and what needs to be improved or changed. You can also use tools like Google Analytics, social media analytics, and content marketing platforms to measure and optimize your content.

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7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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David Fuentes del Campo ??

Personal Branding Advisor | Asesor de Marca Personal | Gerente de Marketing Asociado | Journalist ?? | M+C Accenture | Executives Social Media Lead in LatAm & NorthAmerica | Diversity & Inclusion ????? | ???? ???? ????
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Following referrers/influencers can be a great guide to see how they manage their digital reputation, how they share content, how they speak to their audience, etc. It is always a good practice to see what people who already have a solid reputation are doing to get best practices.

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How can you balance brand identity with diverse content?

1

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3

4

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1 Know your audience

2 Define your brand guidelines

3 Experiment with different formats

4 Explore relevant topics

5 Embrace diverse perspectives

6 Measure and optimize

7 Here’s what else to consider

Content Strategy

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How can you balance brand identity with diverse content?

1

2

3

4

5

6

7

1 Know your audience

2 Define your brand guidelines

3 Experiment with different formats

4 Explore relevant topics

5 Embrace diverse perspectives

6 Measure and optimize

7 Here’s what else to consider

Content Strategy

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