How can you avoid the top cold calling myths?

I love "cold calling" - It is an extremely powerful way to compliment your sales initiatives. Probably what stands out the most for me in my experience is that you can get a straight answer fast. What makes cold calling difficult is not always being able to connect with the right person and the reputation of getting a phone call is now anxiety inducing due to scams and spam messages. Therefore, it's important to be polite, relevant and demonstrate value - respecting the person on the other end of the call.

Cold Calling is a great way to build business- The trick though, in my opinion, is not really to try and sell the product on a cold call. The first thing you need to sell is the value of the conversation- you need to make your prospect see the value and taking a few minutes to speak with you when everybody is already super busy. Don’t pitch the product in the cold call… Pitch the conversation first.

If you think cold calling is dead, you probably have a marketing service to sell. Cold calling works. If you build a targeted list, provide a relevant offering, and continuously optimize - you'll find that you can make a ton of money by cold calling

Cold calling is dead. Say the emailers Say the direct mailers. Say the social sellers. Say the researchers of anything to research to delay calling It’s the fastest way to a yes. The fastest way to a no. It’s not the only form of prospecting. But its far from dead.

Cold Calling is a 1,000% DEAD. You're mad if you're a cold caller and don't preach this. Let's discourage the weakest cold callers. The less unmotivated people cold call, the better for those who do. Cold Calling is Dead!

It's annoying if you are annoyin. if you're respectful with the prospects and you bring value to the table: why it should be annoying?

Cold calling IS annoying. That's because most sellers suck at it. They either don't know how or don't see why. Get someone who doesn't know how or why they should paint your walls to do so. See how that goes. In order to have good cold-calling results, you need both a good process and great management.

Cold calling is notorious for being annoying because the majority of salespeople who cold call do not receive proper training in the psychology and ecology of cold calling. No surprise. Cold calling is not trained at any university or school in the world (correct me if I am wrong) so you have to learn in the fields scraping knowledge from wherever you can find. Well-trained and prepared SDR knows how to avoid patterns in his approach that make him sound salesy, pushy, needy, or desperate. Trained SDR leads the conversation in a way that makes prospects feel heard, understood, and respected. If you want to learn cold-calling psychology and best practices, Josh Braun would be the best man to learn from.

Cold calling is only annoying if you have no value to offer and don't understand your client's challenges. You have 30 seconds or less to offer enough value for them to stay on the phone with you for another 60 seconds. That 60 seconds should be so engaging that they spend 3-5 minutes with you. That 5 minutes should lead to a 1 hour meeting. And so on.

Just like you would read the room in a meeting, read your prospect. Sometimes you have to be short and to the point, don’t be greedy and ask for what you need and follow up later. Be respectful of their time. My approach is be passive and connect as many ways as possible. Good luck out there.

Movies are scripted, and so are songs. Junior sellers can sound scripted. And that's ok; no one was born ready. You have time to adapt and get better. Get your framework right, keep practicing and you will sound like Joey in Friends.

There is nothing wrong with a script. The best lines in every movie you have ever loved, are all scripted!! The only defining factor is the tonality and delivery. That is what makes a scripted call stand out from a scripted call, if yu are catching my drift. Use scripts! You need them to refer to when you want to evaluate your message.

The script is a vital part of cold calling to keep it organized, structured, and effective. SDRs that use script have more conversations, better convert, and easily handle objections, considering if the script is appropriately crafted. The reason people say cold calling is scripted is because SDRs sometimes sound like they are reading or sound robotic, trying to play the text from their heads. These issues are fixed by rehearsing the script until you memorize it, and you don't need to read it and train your tonality skills. Tonality makes 84% of the impact on the success of your communication over the phone.

Having a script is great for all levels of experience here’s why: ? Keeping track of where you are - if you’re anything like me, a prospect asks a question and I’ve completely forget where I’m at, quick look at the script and continue. ? Objections, this is great early on when you’re still learning, prospect asks you an awkward question, who cares, we have a super effective tried and tested rebuttal right in front of us ? Testing new messaging! This is the most important for me, what worked 3 months back might not work anymore, in sales you have to constantly switch it up or become irrelevant and boring. Create new messaging/scripts once a quarter and the absolute bare minimum

It is scripted at the beginning, when you start a new role as you don't know exactly what to say. After that, it should be casual and natural as normal conversations

Cold calling IS easy! You just need: - Exceptional mental resilience - Great communication skills - A great manager to help - A solid talk track - A good list Easier than eating a pizza in Italy.

If that were easy, there would not be a myth that it is dead. Cold calling requires many skills to develop and much resilience to continue going through multiple failures and high stress. But it is worth it, in the end.

It is easy if you turn it in a game: - make sure you like resistance - make sure you swallow your ego - look at it as a challenge, how can I get better and turn conversations around? How can I listen better? How can I keep myself composed when things do not turn my way. If you look at it this way it is easy.

Anyone can cold call well, but it’s easier for some than others. It’s a personality thing. One tip: don’t be intimidated by cold calling, but also don’t start by cold calling prospects. Start with role play with your team, or with friends at other companies. That’ll shake off some of the initial jitters.

it is actually easy when you bring value to the prospect and you catch them ready to buy. But less than 5% of the prospects, I don't usually ready to buy saw your role is to act as a consultant so they can see the value on your product.

Surprisingly, it turned out to be not a myth. It is a numbers game from the management perspective. Here is the thing. Let's say I have a team that has 10,000 accounts to call in a month (21 working day). The team's pickup rate is 10% - 1,000 accounts connected. The team's conversation rate is 50% (calls longer than 30 seconds) - 500 conversations. The team's conversion rate is 10% - 50 meetings booked. Apply this formula to your team, and you will see the correlation. It works. SDR's skills of cold calling will define the rates I mentioned above. If an SDR has a good opener and can make a good impression but cannot handle objections properly, you will see a good conversation rate of 75% but a poor conversion rate of 4%.

People who aren’t in sales believe this and tbh it’s a little offensive. If it’s a numbers game, hire someone fresh out of school/college/uni, make 1000 blind calls to landlines and tell me how you get on ?? It’s research and relevancy game! It’s a who can cut through the noise game. It’s a data game. It’s a referral game. It’s an insight and buying signal game. It’s everything but a numbers game!

It is a numbers game and a timing game. Timing: A key factor in deals is right timing and on cold calls. It is a random piece of luck, but a key piece of engagement. Lucky you, you called a few minutes after the prospect's current supplier screwed up! OR Too bad, the prospect just finished an RFP and they aren't going to market for 3 more years. Numbers: the more you call, the more you improve your odds. Make 400 calls and you'll disqualify 200 leads. Of the 200, 100 aren't interested. of the 100, 50 will talk with you and 50 will see you. Of the 50 who see you, 25 will seriously entertain a proposal. Of the 25, 12-17 will sign.

It is and it's not a myth. For me it's a numbers game because you need to have a minimum number of conversations per day so you're able to convert them to meetings. We are not robot, so it's true that now because we do double the calls were gonna have double the results.

Both are true. You can increase output by increasing inputs and by increasing conversion rates. In the recent past, it has been treated mostly like a numbers game. We’re swinging the pendulum back toward the center now, but let’s not go too far. Balance is important. Personally, I’d say to make your calls as “warm” as possible. Dial in on your ICP and persona, so your research, make contact over other channels……and then dial.

Set up a collaborative call block blitz with your colleagues. Everyone dialing their lists at the same time, listening to each other and providing feedback in-between connects. The energy you create is uplifting. It also because a lot of fun, which is not something often said about cold calling. The team can do this together in-office or there are tools like Nooks which offer virtual call rooms to collaborate remote teams.

Although It can be boring and a little lonely working from home and cold calling in the corner of a dark room ?? Cold calling is an incredibly fun and insightful activity when with a team. Being able to analyse a top performer on: ? How many calls they make ? When they make them ? How they handle objections. ? Their open and close techniques ? What they eat and drink ? Do they sit down, do they stand up, do they handstand whilst calling It’s great following sales influencers but if they’re not in your industry you could be following irrelevant advice, utilise the people around you first!!!

Cold calling is not a solo activity but a team effort. Working together with coworkers can greatly increase your success. Teammates can share strategies, provide insightful feedback on your pitches, and provide useful insights. They might have faced comparable difficulties and have solutions to share. In addition, cooperation fosters a positive environment that raises morale and motivation. Cold calling becomes a collaborative effort where each member contributes to achieving shared goals, making it more effective and rewarding.

Another critical thinking point is to understand the paradoxes of selling that will eradicate some myths. 1-You want the sale but you must detach from the outcome w/ no expectation since the initial goal of prospecting is to assess a fit. 2-You want the prospect to buy but you need to give value unconditionally whether or not they buy. 3-You want to deliver your presentation but you need the prospect’s permission 1st. 4-You need to focus on your goal while staying in the present moment in every conversation. 5-You want to achieve your goals but you have to make the sales process about the prospect-not you to do so. 6-You want to lead with solutions but you need to lead w/ questions to understand your prospect’s point of view, needs & goals

After years working in sales, I still cold call. I have to deal with receptionists trying to block me, people making up fake meetings to get out of talking to me, any kind of excuses. But the truth is that real connection for the most part happens after the 10th call to the same contact. If you're ready to listen to the issues that person is going through that you could be fixing with your product/service, and you get in the mindset that you're providing something worthy and of use, and that you are the best tool to get the information across to have that positive impact, then you'll be unstoppable. Everytime a door closes a window opens, you just have to pick up the phone.

Cold calling is about Timing, meaning being in the right place, at the right time. Whether you do 5 cold calls in a day or 50 cold calls in a day, finding the right person, at the right time, isn’t about being lucky, it’s about opportunity meeting and filling a need. Your confidence and experience in your field will be another contributing factor as to whether someone will be interested to meet with you, as well as your excitement and enthusiasm about your offerings. Confidence sells! Knowledge about your product and the problems it solves, the applications to customers specific needs, is key to moving a sale forward. Knowledge about a prospects industry, their specific applications, takes advanced research through online discovery.

When you can cold call and thereby create sales out of nothing, you've got an ability that has huge value for any business. THAT makes you very marketable. Make sure you get rewarded appropriately for doing what is arguably the hardest task in selling. Selling is a skill #sias