登录查看更多内容

How can you avoid common negotiation pitfalls with audiences and fans?

由人工智能和领英社区提供技术支持

Negotiating with audiences and fans is a crucial skill for any theatrical producer who wants to create successful and sustainable shows. However, it can also be challenging and stressful, especially if you encounter common pitfalls that can damage your reputation, relationships, and revenue. In this article, you will learn how to avoid four of these pitfalls and how to negotiate effectively and ethically with your target market.

此文章中的业界达人

由社区从 3 条内容中精选。了解更多

Dan Akinlolu

Media Executive | Filmmaker |Judge-Lift Off Film Festival,UK |

1 Pitfall 1: Not knowing your audience

One of the biggest mistakes you can make as a theatrical producer is to assume that you know what your audience wants, needs, and values without doing any research or feedback. This can lead to mismatched expectations, dissatisfaction, and lost opportunities. To avoid this pitfall, you should always do your homework and learn as much as you can about your audience's demographics, preferences, motivations, and pain points. You can use various methods, such as surveys, interviews, focus groups, social media analytics, and online reviews, to gather and analyze data about your audience. This will help you tailor your shows, pricing, marketing, and communication strategies to meet their needs and desires.

添加您的观点

Dan Akinlolu

Media Executive | Filmmaker |Judge-Lift Off Film Festival,UK |
举报内容
One thing i have found helpful understanding the genre of production and tailor guide the producer to the knowledge of the audience.To truly understand audiences and fans in theatre productions requires a delicate balance of managing their expectations, managing their emotions, and ensuring a mutually beneficial outcome. Cultural background, age and demographics are very important yardstick to measure your audience interest and emotional investment in your theatre project.

已翻译

赞

2 Pitfall 2: Not communicating your value

Another common mistake you can make as a theatrical producer is to undervalue or overvalue your shows, resulting in either leaving money on the table or alienating your audience. To avoid this pitfall, you should always communicate your value clearly and confidently, using evidence and stories to back up your claims. You should also consider your audience's perspective and how they perceive your value proposition. For example, you can highlight the benefits and outcomes of your shows, such as entertainment, education, inspiration, or social connection, rather than just the features and attributes, such as duration, genre, or cast. You can also use testimonials, reviews, awards, or endorsements to boost your credibility and trustworthiness.

添加您的观点

Dan Akinlolu

Media Executive | Filmmaker |Judge-Lift Off Film Festival,UK |
举报内容
I remember one time we toured major high school doing a stage play "The Gods Are Not Blame", we had quiet an outstanding turn out and audience because that particular literary piece has been incorporated in a national exam syllabus for literature students in high schools. One thing I found very important is that the communication and expression of value is an art that's imperative in creative spaces-it is called value proposition. The precise articulation of any production value is not a mere concession that could be negotiated. To highlight the benefits and unique offerings of theatre production will always resonates with audience's interests and preferences.

已翻译

赞

3 Pitfall 3: Not listening to your audience

A third common mistake you can make as a theatrical producer is to ignore or dismiss your audience's feedback, concerns, or complaints, leading to resentment, frustration, and negative word-of-mouth. To avoid this pitfall, you should always listen to your audience actively and empathetically, acknowledging their opinions and emotions, and responding appropriately and respectfully. You should also be open to learning from your audience and adapting to their changing needs and expectations. For example, you can solicit feedback regularly, using various channels, such as surveys, emails, social media, or live chats, and use it to improve your shows, services, or policies. You can also involve your audience in co-creating or co-producing your shows, giving them a sense of ownership and engagement.

添加您的观点

Dan Akinlolu

Media Executive | Filmmaker |Judge-Lift Off Film Festival,UK |
举报内容
In my experience, it is important to establish rapport that fosters trust and goodwill with the audience, create a conducive environment for negotiation. Find common ground and demonstrate empathy to strengthen the relationship. The audience is the client and they have an expectation. We should also manage expectations to by being realistic about what you can offer.It is important to clearly communicate limitations and constraints while still emphasizing on the value you can provide.

已翻译

赞

4 Pitfall 4: Not negotiating fairly

A fourth common mistake you can make as a theatrical producer is to negotiate unfairly or unethically with your audience, resulting in conflict, dissatisfaction, or legal issues. To avoid this pitfall, you should always negotiate fairly and ethically with your audience, following the principles of mutual respect, honesty, transparency, and reciprocity. You should also be aware of the legal and ethical implications of your negotiations, such as contracts, copyrights, or privacy rights, and comply with them accordingly. For example, you can use win-win strategies, such as bundling, discounts, or loyalty programs, to create value for both parties, rather than win-lose strategies, such as coercion, deception, or manipulation, to exploit or harm your audience.

By avoiding these four common negotiation pitfalls, you can build and maintain positive and profitable relationships with your audiences and fans, and grow your theatrical production business in the long run.

添加您的观点

5 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

添加您的观点

Theatrical Production

+ 关注

给文章评分

我们借助人工智能创建了此文章。您认为这篇文章怎么样？

很棒不太好

举报此文章

查看全部

How can you avoid common negotiation pitfalls with audiences and fans?

1

2

3

4

5

1 Pitfall 1: Not knowing your audience

2 Pitfall 2: Not communicating your value

3 Pitfall 3: Not listening to your audience

4 Pitfall 4: Not negotiating fairly

5 Here’s what else to consider

Theatrical Production

给文章评分

感谢您的反馈

更多Theatrical Production相关文章

更多相关阅读内容

How can you avoid common negotiation pitfalls with audiences and fans?

1

2

3

4

5

1 Pitfall 1: Not knowing your audience

2 Pitfall 2: Not communicating your value

3 Pitfall 3: Not listening to your audience

4 Pitfall 4: Not negotiating fairly

5 Here’s what else to consider

Theatrical Production

给文章评分

感谢您的反馈

查看其他技能