How can you avoid common consumer electronics marketing mistakes?

Consumer electronics marketing is a competitive landscape, and it's crucial to avoid common mistakes that can hinder your success. Here are some key strategies to prevent these pitfalls: - Don't over focus on features - Avoid jargon and technical language - Show, don't just tell - Target the right audience - Don't make promises you can't keep - Don't underestimate the power of social proof - Address customer feedback - Stay up-to-date with trends - Continuously test and refine - Don't neglect after-sales support

Consumer electronics audience has varying buying patterns. We have one national level player as our client, we have observed that his audience is working middle class in India. His audience is college or school going students but working professionals who earn good amount of money and looking to invest on quality products. We correlated Google analytics data, Shopify data and other relevant information to derive on this. Went back and optimised content which lead to 4X increase in organic traffic. So in consumer electronics market you can’t target everyone , you need to focus on your core audience then only you can get desired ROI

The first thing is to know your audience, if you are trying to sell a product without understanding or doing the research on your customer base you will not be successful. Take a step back, review the customer sentiments and adjust to the market.

Understanding the basic persona stuff is good, but if you really want to win in this space you should deep dive into the following; 1 - what does your product do to serve your customers deep desire to fit into their chosen tribe in society? 2 - what attributes of your product would your customer want to brag about with the people in their tribe? If the answer to (1) or (2) is related to price point, then you need work on the product as price point is a weak position to start at unless you have a far superior ability to make margin through an innovated manufacturing process. If you can't find clear winners 1 and 2, then you either need to rework the product OR get influential product influencers on board like Beats by Dre did so well.

Consumer electronics is very technical specifications driven industry. You need to highlight all the technical aspects very clearly. For e-commerce websites, it is always advisable to use high infographic image which highlights the core features & tech specs. Also, customer reviews are the key for you to skyrocket the sales.

This is absolutely true. You need to focus on how the product can improve their life or work. In most cases, it is suggested to use concept videos or product videos which can highlight the benefits and correct use. Your product can have tons of features but which exactly helps the users and what are the core benefits focus on that always. User generated content is also one of the ways to tell audience about its correct usage & benefits

You can differentiate your product entirely through how it is presented in its marketing. A great way to view this is looking at the consumer headphones market. Most of the products are essentially the same thing with no clear innovations in any of the brands, but each brand has chosen to market their product, packaging and messaging to a certain sector of the global audience. Bose = audiophiles with deep pockets Beats = bass lovers who want to make an urban fashion statement JBL = lower priced for students but still look OK Their pricing varies a lot, but ultimately, they're all very similar products.

Differentiating the product in consumer electronics market is very difficult. There are handful of companies who actually manufacture the products and bring innovation. In most cases, there are common vendors for multiple Brands. In this scenario how you differentiate the product ? Well, answer is simple. In this modern era, you users don’t consume just products or services . They consume the Brand Experience. It is very important that you focus on overall brand experience right from pre sales to post sales. Consistent & elevating brand experience going to help you differentiate the product.

Consumer electronics Market is like fast fashion. Trends keeps on changing at a very great speed. In this scenario, you should always keep eye on your ROAS. One of the best strategy is to retarget your audience via WhatsApp commerce or email marketing. In our experience, most people want to stay updated with latest tech but not everyone is news savvy so you need to create sense of FOMO in them. Also, give them exclusive perks to buy new products. But yes don’t forget to run A/B tests for your ads.