How can you avoid being pushy when handling objections during a product demo?
Handling objections is a crucial skill for sales development reps, especially during product demos. However, you don't want to come across as pushy, defensive, or dismissive of your prospects' concerns. How can you avoid being pushy when handling objections during a product demo? Here are some tips to help you.
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Embrace active listening:When a prospect objects, lean in with your ears first. Show them their voice matters by not interrupting and truly understanding their concerns before responding. This paves the way for trust and a solution that feels collaborative, not coercive.
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Adopt a 'pully' approach:Ditch aggressive sales tactics. Instead, draw out the core issues driving objections by asking probing questions. Offer evidence that showcases your product's benefits in a compelling way, which encourages prospects to reach conclusions themselves.