How can you audit and fix technical issues for better search engine optimization?

Technical SEO audit: Identifying website errors, issues, and opportunities impacting search engine crawl, index, and ranking. Aim: Detect and resolve broken links, slow loading speed, duplicate content, poor mobile-friendliness, etc. Benefits: Enhance site structure, navigation, security, and accessibility for improved search engine performance.

Screaming Frog, SEMrush or ahref and Google search console should help creating the technical audit. Issue prioritisation is crucial, you can start by mapping each error in effort vs impact chart, it will help to prioritise high impact issues. E.g. broken link, http urls are high priority and easy to fix issues. I would start with looking at crawled pages vs pages in sitemap. If count is higher, you will get some crawling optimisation insight. Once crawling is done, you can find common errors. E.g- One broken url in footer which is giving broken link error for all pages. Such issues can be fixed faster. Finally on search console, analyse page indexing report and check if indexing can be improved for website.

Use tools like Screaming Frog, Sitebulb, or Ahrefs to scan the website thoroughly. Analyze the generated report for errors, warnings, and notices. Prioritize issues by impact and urgency; fix 404 errors and redirect loops promptly. Monitor the website's status on Google Search Console for indexing issues. Compile a comprehensive action list for tasks like updating the sitemap, optimizing images, rewriting title tags, and implementing HTTPS.

Never underestimate manual controls. Tools are great to reduce the time needed, but you can't rely 100% only on tools. I always suggest to verify page templates for well structured HTML, because you might be missing opportunities that tools alone can't find, e.g. add links to titles and not only to "discover more" CTAs. In another case we had GSC reporting 500 http error on many pages which seemed perfectly fine. Only with a manual verification we were able to find the real issue.

To effectively address common technical SEO issues, start with a comprehensive website audit, prioritizing issues such as broken links, slow page speed, and improper indexing. Utilize tools like Google Search Console and Screaming Frog for in-depth analysis. Focus on optimizing site structure, implementing proper redirects, and ensuring mobile-friendliness. Don't overlook XML sitemaps and robots.txt, and always prioritize a user-friendly experience alongside search engine requirements. Regular timely updates, and a proactive approach to emerging trends are key to maintaining a healthy, high-performing website.

Usually developers don't like working on SEO issues, so one very crucial aspect to have the issues fixed is to have them understand not only the technical aspects, but also the business implications and obtain their buy-in on the project.

Chinyerepk is a clothing brand. Challenge: Declining organic traffic due to unresolved technical SEO issues. Approach: Comprehensive audit with Google Search Console and SEO tools. Prioritized fixes for broken links, site speed, and mobile optimization. Restructured site architecture for improved navigation and indexability. Results: Within six months: Organic traffic surged by 40%, leading to increased sales. Improved search rankings for key product pages. Enhanced user engagement and experience metrics. Conclusion: Strategic technical SEO implementation revitalized Chinyerepk clothing brand online visibility, positioning them as an industry leader.