How can you approach Product R&D from a user-centric perspective?

3 Generate and prioritize your product ideas

After you have validated your problem statement, you need to generate and prioritize your product ideas. Product ideas are possible solutions that address the user's problem, and provide value and benefits. To generate product ideas, you can use brainstorming, mind mapping, or ideation tools. To prioritize your product ideas, you can use criteria, such as feasibility, desirability, viability, or impact. You should select the product ideas that best match your user personas, your problem statement, and your business goals.

4 Build and test your product prototype

Once you have selected your product ideas, you need to build and test your product prototype. A product prototype is a simplified and interactive version of your product, that allows you to demonstrate and evaluate its features and functionality. To build your product prototype, you can use tools, such as wireframes, mockups, or prototyping software. To test your product prototype, you can use methods, such as usability testing, user feedback, or A/B testing. These methods enable you to measure and improve your product's usability, performance, and user satisfaction.

5 Iterate and improve your product

After you have built and tested your product prototype, you need to iterate and improve your product. Iteration is the process of making changes and refinements to your product, based on the data and insights you collected from testing. To iterate and improve your product, you can use frameworks, such as agile, lean, or scrum. These frameworks help you plan, execute, and deliver your product in short and frequent cycles, while incorporating user feedback and learning from experiments.

6 Launch and monitor your product

Once you have iterated and improved your product, you need to launch and monitor your product. Launching is the process of releasing your product to the market, and reaching your target users. Monitoring is the process of tracking and analyzing your product's performance, user behavior, and feedback. To launch and monitor your product, you can use tools, such as marketing channels, analytics platforms, or user feedback systems. These tools help you promote your product, measure your product's success, and identify opportunities for further improvement.

7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?