How can you analyze your competitors' landing pages to improve your own performance?
If you want to optimize your search engine marketing (SEM) campaigns, you need to know what your competitors are doing. One of the best ways to gain insights into their strategies and tactics is to analyze their landing pages. Landing pages are the web pages that visitors see after clicking on your competitors' ads. They are designed to persuade them to take a specific action, such as buying a product, signing up for a newsletter, or downloading a resource.
How can you analyze your competitors' landing pages to improve your own performance? Here are some steps you can follow to get started.