Once you have identified the gaps and opportunities in your sales development function, you need to design a new team structure that will address them and boost your performance and productivity. The size and composition of your team, the reporting and communication lines, and the processes and systems are all important factors to consider when designing a team structure. For instance, you should decide how many SDRs you need, how they will be grouped, if they will have specialized or generalist roles, if they will have dedicated or shared roles for different accounts, segments, or regions. Additionally, consider if you will have a flat or hierarchical team, if there will be one or multiple managers or leaders for your SDRs, as well as what formal or informal channels and tools you will use for communication and collaboration. Furthermore, assess if you want to have a standardized or flexible team, a clear or adaptable team, a consistent or dynamic team, and a manual or automated team.