How can you align your technical training program with customer obsession?

2 Define your value proposition

The second step is to define your value proposition, which is the unique benefit that your technical training program offers to your customer. Your value proposition should answer the question: why should your customer choose your training over other alternatives? You can use the value proposition canvas to identify how your training program solves your customer's problems, meets their needs, and creates positive outcomes for them.

3 Design your training program

The third step is to design your training program based on your customer's needs and your value proposition. You should use a learner-centered approach that focuses on the skills and knowledge that your customer wants to acquire and apply. You should also use instructional design principles and best practices to create engaging, relevant, and effective learning activities and materials. Some examples are: using scenarios and case studies, incorporating feedback and assessment, applying gamification and storytelling, and choosing the right delivery format and tools.

4 Deliver your training program

The fourth step is to deliver your training program with customer obsession in mind. You should aim to create a positive and memorable learning experience that exceeds your customer's expectations. You should also use various techniques to connect with your customer, build rapport, and foster interaction and collaboration. Some examples are: using active listening and questioning skills, adapting to different learning styles and levels, facilitating discussions and group work, and providing support and guidance.

5 Evaluate your training program

The fifth step is to evaluate your training program from both your and your customer's perspective. You should use different methods and metrics to measure the effectiveness, efficiency, and satisfaction of your training program. You should also collect and analyze feedback from your customer to identify what worked well, what needs improvement, and what gaps or opportunities exist. Some examples are: using Kirkpatrick's four levels of evaluation, conducting surveys and interviews, observing behavior and performance, and tracking learning analytics.

6 Improve your training program

The sixth and final step is to improve your training program based on the results of your evaluation. You should use a continuous improvement cycle that involves planning, implementing, reviewing, and refining your training program. You should also use customer feedback as a source of inspiration and innovation for your training program. Some examples are: updating your content and materials, adding new features or modules, enhancing your delivery and facilitation skills, and creating new value propositions.