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How can you align your participation in BRM networks with your business relationship building strategy?

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Business relationship management (BRM) is a strategic role that aims to foster value-creating partnerships between an organization and its internal or external stakeholders. As a BRM, you need to develop and maintain trust, rapport, and collaboration with your business partners, as well as with your peers and colleagues in the BRM community. One way to enhance your BRM skills and knowledge is to participate in BRM networks, where you can learn from best practices, exchange insights, and seek support from other BRMs. But how can you align your participation in BRM networks with your business relationship building strategy? Here are some tips to help you make the most of your BRM network involvement.

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1 Define your goals

Before you join or engage with any BRM network, you should have a clear idea of what you want to achieve from it. Do you want to learn new skills, gain insights, find mentors, expand your network, or collaborate on projects? Having specific and measurable goals will help you choose the right network for your needs, and also help you track your progress and outcomes.

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Kamrul Hasan

Trade Finance Specialist | Supply Chain Finance I Trade Finance Instruments | B2B (360 Communications) | I Help Entrepreneurs Grow Globally
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Embarking on a journey within Business Relationship Management (BRM) networks is akin to setting sail on uncharted waters. Start by defining your goals – knowledge acquisition, mentorship, network expansion, or collaborative projects. Clear, measurable goals become your navigational charts, guiding your path and enabling you to gauge your progress and successes.

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2 Choose your network

There are many types of BRM networks, such as online platforms, forums, groups, associations, events, or communities of practice. Each network may have a different focus, scope, size, culture, and quality. You should do some research and compare the options available to you, and select the ones that match your goals, interests, and values. You may also want to consider the diversity, credibility, and accessibility of the network members and facilitators.

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Dawn Mullarney

Helping Professionals & Businesses Achieve Revenue, Relationships, & Results with The 'Midas Touch' | Certified in The 5 Behaviors? | 40 Under 40 | WI Dames Chapter Pres.
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Aligning participation in BRM networks with a business relationship strategy involves strategic presence and engagement. As a networking expert, it’s essential to be seen in spaces that not only align with your expertise but also offer opportunities to contribute and grow. Selecting networks where your presence makes a significant impact allows you to forge meaningful connections and share your journey. It’s about finding a balance between visibility in the right circles and genuine engagement, ensuring each interaction adds value and enriches your professional journey. #uniqueconnector

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Kamrul Hasan

Trade Finance Specialist | Supply Chain Finance I Trade Finance Instruments | B2B (360 Communications) | I Help Entrepreneurs Grow Globally
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In the vast sea of BRM networks, selecting the right one is akin to choosing a suitable vessel for your journey. Research the diverse options – online platforms, forums, groups, events – each with its unique culture and focus. Consider not only the network's scope but also the diversity and credibility of its members. Like selecting a crew, ensure your values align, fostering a journey where everyone is rowing in the same direction.

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3 Be active and proactive

Once you join a BRM network, you should not just be a passive observer or consumer of information. You should also contribute to the network by sharing your experiences, insights, questions, feedback, and resources. You should also initiate and participate in discussions, activities, and projects that are relevant to your goals and interests. By being active and proactive, you will demonstrate your value, build your reputation, and create meaningful connections with other BRMs.

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4 Follow up and follow through

After you interact with other BRMs in your network, you should not let the conversation end there. You should follow up with them by sending a thank-you note, expressing your appreciation, or asking for more information. You should also follow through on any commitments, actions, or promises you made during the interaction. By following up and following through, you will show your professionalism, reliability, and respect, and strengthen your relationships with other BRMs.

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5 Evaluate and adjust

Finally, you should regularly evaluate and adjust your participation in BRM networks based on your goals and outcomes. You should ask yourself questions such as: Are you achieving your goals? Are you satisfied with the quality and quantity of your interactions? Are you adding value and receiving value from the network? Are you facing any challenges or barriers? Based on your answers, you should adjust your participation by changing your goals, strategies, or behaviors, or by joining or leaving a network.

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6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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Gloria Tembo

Premier Manager at Zambia Industrial Commercial Bank
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Having the right attributes does have a positive impact on alignment of BRM networks with strategy. Being credible, trustworthy and known for financial expertise will increase building and strengthening relationships.

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How can you align your participation in BRM networks with your business relationship building strategy?

1

2

3

4

5

6

1 Define your goals

2 Choose your network

3 Be active and proactive

4 Follow up and follow through

5 Evaluate and adjust

6 Here’s what else to consider

Business Relationship Management

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How can you align your participation in BRM networks with your business relationship building strategy?

1

2

3

4

5

6

1 Define your goals

2 Choose your network

3 Be active and proactive

4 Follow up and follow through

5 Evaluate and adjust

6 Here’s what else to consider

Business Relationship Management

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