How can you align your demo script with your product roadmap?

2 Align your demo script with your buyer persona

When creating your demo script, you should tailor and personalize it to address the specific needs, goals, and pain points of your buyer persona. A buyer persona is a semi-fictional representation of your ideal customer, based on data and research. This should include their role, industry, and company size, as well as their main challenges, frustrations, objectives, decision-making process, criteria, and influencers. Additionally, consider their preferred communication channels, sources of information, and expectations. By aligning your demo script with your buyer persona, you can showcase the most relevant and compelling aspects of your product and how it can help them achieve their desired outcomes.

3 Map your demo script to your product roadmap

Once you have a clear understanding of your product roadmap and your buyer persona, you can map your demo script to your product roadmap, and identify the best way to showcase your product's value proposition, features, and benefits. You can use a simple matrix or table to organize your demo script, such as:

| Demo Section | Product Feature | Product Roadmap Status | Buyer Persona Need |

| ------------ | --------------- | --------------------- | ------------------ |

| Introduction | N/A | N/A | Establish rapport, credibility, and relevance |

| Discovery | N/A | N/A | Uncover pain points, goals, and challenges |

| Solution | Feature A | Available | Solve pain point X, enable goal Y |

| Solution | Feature B | In development | Solve pain point Z, enable goal W |

| Solution | Feature C | Planned | Solve pain point Q, enable goal V |

| Next Steps | N/A | N/A | Agree on action items, timeline, and follow-up |

Mapping your demo script to your product roadmap will help you structure your demo in a logical and persuasive way, and ensure that you are not overpromising or underdelivering on your product's capabilities.

5 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?