How can you align your decision-making process with your organization's mobile marketing strategies?

> analyze key metrics and trends to ensure that mobile decisions are in line with the strategy's vision and goals > take a test-and-learn approach with rapid iterations instead of perfectionist approaches > ensure mobile leaders are involved in decisions early on > consider audience mobility behavior and personas when evaluating decisions > use geotargeted mobile test campaigns to gauge performance before full rollout of large investments > choose execution partners strategically based on their technical expertise and maturity in attribution, location integration, and personalization

In my experience, I’ve found that defining your goals significantly increases your chances of achieving them. Clearly defined goals help you stay focused and on track.

Gathering relevant data and information about the market itself is a brilliant strategy that puts you ahead. Once you've gathered data and information, work with savvy, and you'll truly be more assertive in your decisions.

Data-driven decision is key to achieving remarkable results. It’s therefore important that you gather the relevant data and insight, analyze them to get a deeper and more meaningful understanding of the about to be made.

One of the main challenges that businesses face when considering mobile is that lots of decisions are being made on desktop and lap top computers. Take for example, website design. Most mobile website designs are created on large desktop screens which means far less consideration is given to how the end user will operate the mobile. When people review the designs mobile first then they are often much more considered.

Team work truly makes the dream work. It’s important to keep stakeholder and team members up to date and involved in decision, this is because they may have a different perspective from yours. Different perspective, especially in brainstorming session can help create a more robust solution that will benefit both the individuals and the organization.

After all is said and done, action is what brings results and results are what bring progress. So it important that you go past the planning and get to implementing the goals/decisions you’ve made. Beyond just implementing, focus on the results and ensure they align with the desired goals.

After all is said and done, action is what brings results and results are what bring progress. So it important that you go past the planning and get to implementing the goals/decisions you’ve made. Beyond just implementing, focus on the results and ensure they align with the desired goals.

in my opinion, aligning our decision-making process with our organisation's mobile marketing strategies requires a clear understanding of our target audience, their preferences, and behaviour. By analysing data on mobile usage, engagement, and conversion rates, we can identify patterns and make informed decisions. Additionally, collaborating with cross-functional teams, such as marketing, sales, and product development, ensures that our mobile marketing efforts align with our overall business objectives. Furthermore, continuous testing and optimization allow us to refine our mobile marketing strategies and align them with changing customer preferences and market trends.

An exemplary case of aligning decision-making with mobile marketing strategies is seen in Airbnb's adaptation to the mobile-first approach. Recognizing the shift in user behavior towards mobile devices, Airbnb strategically aligned its decision-making processes with a focus on enhancing the mobile experience. The company extensively gathered data on user behaviors, preferences, and market trends, driving decisions to optimize their mobile app. Involving stakeholders from design, development, and marketing teams ensured a holistic approach. The result was a seamless and user-friendly mobile platform that significantly contributed to Airbnb's success, demonstrating the impact of aligning decisions with mobile marketing strategies.