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How can you align your content with your audience's preferences for timeliness and relevance?

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Content marketing is not only about creating high-quality and engaging content, but also about delivering it to the right audience at the right time. To do that, you need to align your content with your audience's preferences for timeliness and relevance. In this article, you will learn how to use different tools and techniques to research and understand what your audience wants, needs, and expects from your content.

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1 Identify your audience segments

Before you can align your content with your audience's preferences, you need to know who your audience is and how they differ from each other. You can use various methods to segment your audience, such as demographics, psychographics, behavior, goals, challenges, and preferences. By segmenting your audience, you can create personas that represent your ideal customers and tailor your content to their specific needs and interests.

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Delaney Chaffee

Digital marketing to save small businesses time & money ??
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If you are a small company who doesn't have the ability to do large audience studies or doesn't know how to start with creating segmentations, I would start with some of the following: -Sending out a survey in your next email, include questions about them, why they are working with you, etc. (keep the survey short in order to increase completion) -Using social media polls & surveys to find out more about their interests -Reviewing any testimonials to look for common concerns Whatever approach you take, keep an open mind, because often times you find who you think/want your audience to be doesn't match your actual audience.

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2 Monitor your audience's behavior

One of the best ways to align your content with your audience's preferences is to monitor how they interact with your content and your brand. You can use tools like Google Analytics, social media analytics, email marketing analytics, and customer feedback surveys to track and measure your audience's behavior, such as what content they consume, how long they stay, what actions they take, what questions they ask, and what problems they face. By analyzing your audience's behavior, you can identify what topics, formats, styles, and tones resonate with them and what gaps and opportunities exist in your content strategy.

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Delaney Chaffee

Digital marketing to save small businesses time & money ??
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Reviewing data is key in understanding your audience and what works. Some free/low-cost options to better monitor your audience's behavior include: -UTM Links for more detailed tracking in Google Analytics -A/B testing or looking at heat maps and unique click on email blasts -Sorting social media analytics by posts with the most engagement and looking for trends/patterns

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Hamza Sajjad

Lead SEO Content Writer & Digital Marketer |Expert in CV Writing, Copywriting, Content Strategy, & Data-Driven Campaigns
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Monitoring your audience's behavior is key to growth. Let's say you're creating a well-research post and posting consistenly with the best visual and SEO. However, if your audience isn't interested in your targeted topics, you will still be left without any impressions, conversions, or engagement. So, it's a good idea to play around with different content pieces and analyze how your audience receives it. If they love your content, they'll love you too!

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3 Research your audience's interests

Another way to align your content with your audience's preferences is to research what topics and trends they are interested in and looking for. You can use tools like Google Trends, BuzzSumo, AnswerThePublic, and Quora to discover what keywords, questions, and conversations are popular and relevant in your niche and industry. By researching your audience's interests, you can generate fresh and timely ideas for your content that match their search intent and curiosity.

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4 Validate your content ideas

Once you have a list of potential content ideas based on your audience's behavior and interests, you need to validate them before you create and publish them. You can use tools like Google Keyword Planner, Moz, and SEMrush to evaluate the demand, competition, and difficulty of your content ideas. By validating your content ideas, you can prioritize the ones that have the highest potential to attract, engage, and convert your audience.

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5 Test and optimize your content

Finally, you need to test and optimize your content to ensure that it aligns with your audience's preferences for timeliness and relevance. You can use tools like Google Optimize, Hotjar, and Crazy Egg to run experiments and tests on your content, such as A/B testing, heatmaps, scroll maps, and surveys. By testing and optimizing your content, you can improve its performance, usability, and effectiveness.

By following these steps, you can align your content with your audience's preferences for timeliness and relevance and create a content marketing strategy that delivers value and results.

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6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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Delaney Chaffee

Digital marketing to save small businesses time & money ??
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While this is all excellent and will help you hone in on understanding your audience, it's important to also distinguish between a passive and active audience. You may have a large email list you send to regularly or a growing social media presence, but if they are not taking the desired action (i.e. purchasing, clicking on links, etc.) then are they really an active audience? If this is the case, you should look for distinctions between those converting to clients and those who are not. It could be a long buyers funnel, you could not be sharing key content to help them convert, etc.

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How can you align your content with your audience's preferences for timeliness and relevance?

1

2

3

4

5

6

1 Identify your audience segments

2 Monitor your audience's behavior

3 Research your audience's interests

4 Validate your content ideas

5 Test and optimize your content

6 Here’s what else to consider

Content Marketing

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How can you align your content with your audience's preferences for timeliness and relevance?

1

2

3

4

5

6

1 Identify your audience segments

2 Monitor your audience's behavior

3 Research your audience's interests

4 Validate your content ideas

5 Test and optimize your content

6 Here’s what else to consider

Content Marketing

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