登录查看更多内容

How can you align culture change efforts with brand identity and reputation?

由人工智能和领英社区提供技术支持

Culture change is a complex and challenging process that requires alignment between the values, behaviors, and norms of an organization and its external image and reputation. How can you ensure that your culture change efforts are consistent with your brand identity and communicate your unique value proposition to your stakeholders? In this article, we will explore some strategies and tips to help you align culture change with brand identity and reputation.

此文章中的业界达人

由社区从 7 条内容中精选。了解更多

1 Define your desired culture and brand

The first step to align culture change with brand identity and reputation is to define what kind of culture and brand you want to create or enhance. What are the core values, principles, and beliefs that guide your organization? How do they translate into the vision, mission, and goals that you communicate to your customers, partners, and employees? How do they differentiate you from your competitors and position you in the market? By defining your desired culture and brand, you can create a clear and compelling narrative that connects your internal and external stakeholders and inspires them to support your change efforts.

添加您的观点

Amanda Prochaska

And whatsoever ye do, do it heartily, as to the Lord, and not unto men Col 3:23 | Founder | Speaker | Author | Solving the problem of change adoption
(已编辑)
举报内容
When MGM Resorts implemented the SHOW marketing campaign, they leveraged the campaign to change the culture of the company to be focused on ‘Smile & Greet,' 'Hear the Guest Story,' 'Own the Experience' and 'Wow the Guest' It was a way to align what mattered most to the customers to the company culture to expectations of behavior with each employee. We were then living the brand. It is a great example of creating change across the organization.

已翻译

赞
Miroslava Moreno Rodríguez

Senior Director, Organizational Development ?? | Scaling Leaders, Game Studios & Talent | Founder Communities@ & Women@ PLAION
举报内容
When we talk about organizational success, how we do things is often even more important than what we do. Organizations function as systems of talents and structures that create work products. The alignment of talents around a shared purpose, supported by guiding principles is key to motivating contributions. The “Focused. Better. Together.” identity of the organization I’m at, became our desired culture change. It envisions collaboration across areas of expertise, locally and globally. Our brand shines when we collaborate with each other, prioritizing quality over quantity. Our culture change effort resonates with our identity, and the better we live up to it the more we distinguish ourselves from others.

已翻译

赞
Banumathy Duraiswamy

HR & L&D Coach | Elevating People Managers into AI-Ready Leaders in 6-12 Months | 20+ Years Driving Leadership Success in Startups
举报内容
Align culture change with brand identity by promoting inclusivity and diversity through initiatives like diversity training and inclusive hiring practices. Demonstrate the brand's commitment to these values, fostering a more inclusive and diverse workplace culture that resonates with both employees and customers.

已翻译

赞

2 Assess your current culture and brand

The next step is to assess how your current culture and brand align with your desired ones. How do your employees perceive and experience your organizational culture? How do your customers and partners perceive and experience your brand identity? What are the gaps, inconsistencies, or misalignments between your internal and external realities? How do they affect your performance, reputation, and relationships? By assessing your current culture and brand, you can identify the strengths, weaknesses, opportunities, and threats that you need to address in your change efforts.

添加您的观点

Sharon Connolly

Change Manager, Microsoft MVP
举报内容
The next step ??????. This article discusses organisational culture and brand strategy alignment as it's like moving the coffee cups to a different cupboard in the kitchen. There is no simple step-by-step process for changing culture. Culture and brand creation are not sprints, not even a marathon. It's like a five-continent multi-discipline Iron Man competition. Change Managers can provide support and guidance in these areas, but this is a leadership and HR task.

已翻译

赞

3 Engage your stakeholders in the change process

The third step is to engage your stakeholders in the change process. Your stakeholders include your employees, customers, partners, and other relevant groups that are affected by or can influence your culture change and brand identity. How can you involve them in co-creating, implementing, and sustaining the change? How can you communicate the benefits, challenges, and expectations of the change? How can you solicit their feedback, input, and support? How can you recognize and reward their contributions and achievements? By engaging your stakeholders in the change process, you can build trust, commitment, and ownership among them and foster a positive and consistent brand image.

添加您的观点

Miroslava Moreno Rodríguez

Senior Director, Organizational Development ?? | Scaling Leaders, Game Studios & Talent | Founder Communities@ & Women@ PLAION
举报内容
Creating a culture requires empowering practices that enable people to foster that desired culture over time. This empowerment takes many forms, decision-making, evaluation systems, open feedback, spaces for knowledge exchange, and unique expert contributions. It represents an open invitation to engage, and it is a statement of mutual trust. But the engagement needs to be nurtured over time. This is where clear values-based reward systems that recognize behaviors and celebrate contributions play a very important role.

已翻译

赞

4 Align your structures, systems, and practices with your culture and brand

The fourth step is to align your structures, systems, and practices with your culture and brand. Your structures, systems, and practices include your organizational design, policies, procedures, processes, tools, incentives, rewards, recognition, learning, development, and performance management. How can you ensure that they support and reinforce your desired culture and brand? How can you eliminate or modify the ones that contradict or undermine them? How can you monitor and measure the impact and outcomes of the change? By aligning your structures, systems, and practices with your culture and brand, you can create a coherent and integrated environment that enables and encourages the desired behaviors and results.

添加您的观点

Miroslava Moreno Rodríguez

Senior Director, Organizational Development ?? | Scaling Leaders, Game Studios & Talent | Founder Communities@ & Women@ PLAION
举报内容
We can ensure that structures, systems, and practices support and reinforce a desired culture and brand by making them values-based. Striving to embody our values in everything we do creates a connecting thread between the corporate and consumer aspects of a brand. For instance, a values-based hiring process and a 360° feedback system ensure we recognize and reward the behaviors we want to encourage. At the same time, perceiving products in line with company’s values helps builds and maintain the brand’s reputation. For example, when a company lists inclusion as a core value and is able to create inclusive products.

已翻译

赞
Cherian Kuruvila

Business Coach I Mentor I Executive Coach I Leadership Facilitator I Speaker I Wellness Practitioner I Amateur Musician
举报内容
Possibly the most critical to ensure authenticity else the brand promise, the brand communication and the brand delivery will be in different zones not speaking to each other. And internal lack of consistency will show up in bad brand experience.

已翻译

赞

5 Showcase your culture and brand stories

The fifth step is to showcase your culture and brand stories. Your culture and brand stories are the narratives that illustrate how your culture and brand values are lived and expressed in your organization. They can include success stories, testimonials, case studies, best practices, lessons learned, and recognition. How can you capture, share, and celebrate your culture and brand stories? How can you use them to inform, educate, and persuade your stakeholders? How can you leverage them to enhance your credibility, visibility, and reputation? By showcasing your culture and brand stories, you can demonstrate the value and impact of your change efforts and create a positive and memorable impression.

添加您的观点

6 Adapt and evolve your culture and brand

The sixth and final step is to adapt and evolve your culture and brand. Culture change and brand identity are not static or fixed, but dynamic and flexible. They need to respond to the changing needs, preferences, and expectations of your stakeholders and the changing conditions, challenges, and opportunities of your environment. How can you continuously monitor and evaluate your culture and brand performance and perception? How can you identify and anticipate the emerging trends, issues, and risks that may affect them? How can you innovate and improve your culture and brand offerings and experiences? By adapting and evolving your culture and brand, you can ensure that they remain relevant, competitive, and attractive.

添加您的观点

7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

添加您的观点

Change Management

+ 关注

给文章评分

我们借助人工智能创建了此文章。您认为这篇文章怎么样？

很棒不太好

举报此文章

查看全部

How can you align culture change efforts with brand identity and reputation?

1

2

3

4

5

6

7

1 Define your desired culture and brand

2 Assess your current culture and brand

3 Engage your stakeholders in the change process

4 Align your structures, systems, and practices with your culture and brand

5 Showcase your culture and brand stories

6 Adapt and evolve your culture and brand

7 Here’s what else to consider

Change Management

给文章评分

感谢您的反馈

更多Change Management相关文章

更多相关阅读内容

How can you align culture change efforts with brand identity and reputation?

1

2

3

4

5

6

7

1 Define your desired culture and brand

2 Assess your current culture and brand

3 Engage your stakeholders in the change process

4 Align your structures, systems, and practices with your culture and brand

5 Showcase your culture and brand stories

6 Adapt and evolve your culture and brand

7 Here’s what else to consider

Change Management

给文章评分

感谢您的反馈

查看其他技能