How can virtual reality and 3D tours help you showcase your properties and attract more tenants?

1 Benefits of VR and 3D tours

VR and 3D tours can offer several benefits for property management, such as saving time and money by eliminating the need for travel, scheduling, and maintenance. Additionally, they can enhance the visual appeal and realism of the properties by allowing potential tenants to explore them in detail. Furthermore, they can increase the reach and exposure of the properties by making them accessible online to a wider audience. Moreover, they can improve the engagement and satisfaction of potential tenants by providing them with a more immersive and interactive experience, as well as the opportunity to customize and personalize the properties according to their preferences and needs.

2 How to create VR and 3D tours

To create VR and 3D tours, you will need some equipment and software, such as a 360-degree camera or a smartphone with a 360-degree lens attachment to capture the images of the properties, as well as a VR headset or compatible device to view the tours. Additionally, you'll need a 3D tour platform or software, like Matterport, Zillow 3D Home, or EyeSpy360, to stitch the images together and host the tours online. The process of creating these tours typically involves planning the layout and route of the tour, cleaning and staging the properties, taking multiple photos of each room covering every angle and corner, uploading the photos to the platform or software for editing and enhancing, adding labels, descriptions, floor plans, measurements, interactive elements, and other information to the tours. Once that's done, it's important to preview and test the tours for accuracy and user-friendliness before publishing and sharing them. Lastly, it's important to monitor their performance and feedback.

3 How to share VR and 3D tours

Sharing VR and 3D tours is an effective way to showcase properties and attract potential tenants. To do this, you should embed the tours on your website, social media pages, and online listings, making sure they are responsive and compatible with different devices and browsers. Additionally, you can create QR codes or short links for the tours, which can be printed on flyers, brochures, signs, and business cards. You can also send the tours via email, text, or messaging apps and follow up with potential tenants to answer their questions and encourage them to take action. Furthermore, you can host live or recorded virtual open houses and invite potential tenants to join and interact with you and the tours. Lastly, ask for feedback and reviews from potential tenants to improve your tours and services as well as generate referrals and testimonials. It's important to remember that VR and 3D tours are not a substitute for personal communication and service; you should still understand your target market, highlight your value proposition, and provide excellent customer service in order to stand out from the competition and convert leads into leases.

4 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?