How can video increase conference attendance?

Good comms is all about emotions. And videos are emotions. And image always reaches further then a thousand words. In the age of short 20 seconds attention span with young people arguments unfortunately come second.

Promotional videos highlighting key speakers, session topics, and event highlights create excitement and anticipation, compelling individuals to register. Additionally, posting video testimonials from past attendees sharing their positive experiences can build credibility and trust, encouraging others to participate. Leveraging video on social media platforms and email marketing campaigns increases visibility and engagement, reaching a wider audience and driving registrations. Furthermore, streaming live sessions or providing on-demand access to recorded content allows individuals unable to attend in person to still participate virtually, expanding the event's reach and accessibility.

Think of pre-event video as a trailer for your conference. You're more likely to go and watch a film if you see things that interest you about it - the same goes for conferences and events. Speakers/attendees - put together footage of the most exciting speakers from previous events, videos, or panels. At a conference, these are your protagonists. Make sure everyone knows that your industry's equivalent of Tom Cruise is going to be there. Stats - if you've run this event before, add some intel. How many people went last time? What have you improved? Facilities - will the conference actually be enjoyable to attend? What's the food like? The venue? The location? Your attendees need to have a good time, regardless of the main events.

Speaker spotlights. Produce videos featuring your speakers discussing the topics they will cover or sharing intriguing insights. This personal touch can pique interest in their sessions and the conference overall.

Live Streams and Q&A Sessions: Organizers should arrange live video sessions with speakers or speakers prior to the conference so that prospective attendees can ask questions. This interactive approach not only engages viewers but also addresses any hesitations they might have about attending.

Social media shorts. Utilize platforms like Instagram, TikTok, and Twitter to share short, captivating video clips. These can quickly spread, reaching a broad audience and generating buzz around your event.

How to keep junior staff motivated in todays woke times? Money does not drive young professionals. Nor does career opportunities. They seek companies with a purpose but then remain uncommitted. Their real priority remains themselves and have an easy going lifestyle.

Video increases conference attendance by: 1. **Engagement**: Exciting promotional videos encourage interest and participation. 2. **Visual Appeal**: Dynamic videos showcase the conference atmosphere, drawing potential attendees. 3. **Social Sharing**: Encouraging video shares extends conference reach across social media platforms. 4. **Informational Content**: Informative videos establish conference credibility and highlight relevant topics. 5. **Testimonials**: Video testimonials build trust and demonstrate the conference's value to potential attendees. 6. **Email Campaigns**: Including video content in emails boosts click-through rates and drives traffic to the conference website.