Urban design can create iconic landmarks by applying principles and strategies that respect and respond to the existing physical, social, and cultural context of the city and its site. It should also explore new and creative ways of expressing the identity, vision, and values of the city and its people, using the latest technologies, materials, and techniques to create original and sustainable solutions. Additionally, urban design should communicate a clear and compelling message, story, or symbol that relates to the theme, purpose, and meaning of the landmark. This should engage the senses, emotions, and intellect of the viewers and users. Moreover, it is important to involve the participation and collaboration of various stakeholders in order to foster dialogue, feedback, and consensus. Lastly, urban design should evaluate the impact and performance of the landmark on the environment, society, and economy in order to monitor user satisfaction and perception.