Sustainable transportation is not only good for the environment, but also for your brand reputation. In this article, you will learn how adopting green mobility practices can boost your image, attract customers, and save costs.
Sustainable transportation is any mode of transport that minimizes the use of fossil fuels, reduces greenhouse gas emissions, and promotes social and economic well-being. Examples of sustainable transportation include walking, biking, public transit, carpooling, electric vehicles, and biofuels. By choosing sustainable transportation, you can reduce your environmental impact, improve your health, and support your community.
According to Google Search Trends, global search interest in “sustainable transport” reached a 15-year high in 2022. That’s because transportation relies more heavily on fossil fuels than any other sector. So changing travel patterns is a high-impact way to reduce your carbon footprint. To rise to this opportunity, Google—for example—has added several feature across our products to more easily make sustainable table and transportation decisions, including eco-friendly routing in Maps, EV information is Search, and EV charging locations, bike lanes, and bikeable roads in Maps.
I see sustainable transportation as a dynamic ecosystem, where technology and data play pivotal roles. It's not just about choosing greener modes of travel, but also optimizing the entire mobility network. Our approach at triply is to harness data analytics to uncover hidden efficiencies and promote smarter mobility choices. We believe in a future where sustainable transport is seamlessly integrated into our daily lives, driven by informed decisions that balance environmental impact, convenience, and cost.
Best form of sustainable transportation is the avoiding of traffic at all. If pandemic has shown us anything, it is that remote work is possible and it is more efficient. Next to that comes public transport and other green types of transports. You should empower your employees to use public forms of transports, along with bicycles and other green forms. Car pooling or transport sharing options also significantly reduce the emissions. Try giving bonuses for carpooling and transport sharing, it is a nice way to team build as well, and it might save you a lot of money on paying parking spots as well.
In summary, sustainable transportation not only helps reduce environmental impact but also enhances your brand's reputation, attracts environmentally conscious customers, reduces costs, promotes innovation, and improves employee engagement. By integrating sustainable transportation practices into your brand strategy, you can create a positive impact and strengthen your brand's position in the market.
Sustainable transportation is a key concept in sustainability and green cities. Going beyond the concept, the most important element to consider is the huge potential transportation has in the fight against climate change and in decreasing CO2 emissions.
Your brand reputation is how your customers, partners, and stakeholders perceive your values, quality, and performance. In today's market, consumers are increasingly aware of the environmental and social impacts of their choices, and they expect businesses to act responsibly and ethically. By adopting sustainable transportation, you can show your commitment to sustainability, differentiate yourself from competitors, and build trust and loyalty with your audience.
Out of our "globalnetwork" posts Pepsico/Tesla semitruck and Mercedes Battery powered Trucks you can imagine how important the sustainable transition becomes for your social brand reputation. Social Brand Reputation refers to the global impression that people in a community have regarding a particular brand individual. You may think of on a continuum with selfish on one end and public-oriented on the other. Sustainable Transport Reputation (CTR) is essential to value generation and is co-created between a company and its stakeholders. By moving to more sustainable transport, we'll reap lots of environmental/health benefits, less noise/air pollution. Less reliance on limited fossil fuels. Future transportation runs on renewable energy.
When it comes to branding in sustainability, is key to lead by example and concrete actions to avoid greenwashing. In this case, green transportation use and support, will add credibility to your corporate sustainability strategy and reinforce your profile in front of the investors.
Sponsoring public transportation in your local market can have tremendous brand impact, it's where your clients are commuting!
Tener una estrategia para el transporte sostenible está directamente relacionada con los nuevos retos a los que los países también están comprometiéndose, tal como hemos visto después de la COP 28, la reducción del consumo de combustible fósiles debe ser de un 43 % en 2030 y un 60 % en 2035 respecto a 2019 antes de lograr un mundo neutro en emisiones en 2050, según el texto, en el que se insta a las partes a contribuir a ese objetivo global teniendo en cuenta el Acuerdo de París, así como sus diferentes circunstancias, vías y enfoques nacionales.
There are many ways to implement sustainable transportation in your business, depending on size, location and industry. Encourage employees to use sustainable transportation for commuting and business trips by offering incentives such as subsidies, discounts, rewards or recognition. Optimize logistics and supply chain to reduce the distance, frequency and weight of deliveries by using software, data and analytics. Invest in sustainable vehicles and fuels for your fleet, such as electric, hybrid or low-emission models or biofuels or renewable energy sources. Partner with other businesses, organizations or governments to support sustainable transportation initiatives, such as joining networks, coalitions or campaigns that advocate for green mobility policies, infrastructure or innovation.
Sustainable Sourcing has a key role to play in this area. It goes from your own fleet, to the external transportation services you contract. Make sure your suppliers sourcing is diverse and aligned with the highest climate protection and human rights standards.
Realiza la planificación involucrando principalmente al área de flotillas y logística, a fin de que sean parte del análisis y de la implementación de actividades para la reducción de GEI emitidos por los vehículos de la compa?ía, ya que estos normalmente se encuentran en el Scope 1, cómo emisiones directas.
Sustainable transportation can bring many benefits for your business, such as enhancing your brand image and reputation, reducing operational costs and risks, improving employee satisfaction and retention, and contributing to your social and environmental responsibility. For instance, by adopting sustainable transportation, you can demonstrate your leadership in green building and sustainability, saving money on fuel and maintenance, creating a healthy work environment with engaged employees, and reducing greenhouse gas emissions. Furthermore, you can avoid fines or regulations that may affect your carbon footprint, retain talented employees who appreciate your culture and mission, improve air quality, and support local communities and economies.
Usually links to lower cost, and lower scope 1 or 3 emissions. This has material impact on environmental KPIs and can support brand image, while contributing to the bottom line.
Besides providing credibility to your sustainability commitment and boosting your reputation, sustainable transportation, when sourced correctly, can be also a Cost reduction strategy, with direct impact in your Operational Expenses. Furthermore, it can be a powerful tool of social engagement and fair labour platform, always considering the local market characteristics of course.
In addition to the benefits for the planet, such as reduction of CO2 emissions, reduction of noise in cities, investing in sustainable transport means cost savings for logistics companies in the medium and long term: organising travel routes well with the help of GPS technology, using the maximum load capacity of vehicles, promoting the use of more efficient and less polluting fuels. In the case of office services businesses, remote working is the most beneficial for sustainability as it is a clear case of decreasing: less fixed cost for companies, increased time and health for most employees, and more efficient and less polluting fuels.
Dentro de los beneficios encontramos: 1. Reducción directa de los gases de efecto invernadero (GEI) sobre las emisiones directas de la organización (Alcance 1 para el caso de los vehículos propios de la compa?ía). 2. Impacto positivo en la reputación externa, esto es importante ya que es considerado dentro de la evaluación como proveedores de potenciales clientes. 3. Impacto en el clima laboral, muchos empleados consideran importante ser parte de una compa?ía congruente con sus políticas y certificaciones.
To measure and communicate your sustainable transportation impact, you need to set clear goals, track your progress, and report your results. To do this, you should define your objectives and indicators using the SMART criteria to set realistic and meaningful targets. You can then use tools, such as calculators or dashboards, to measure your sustainable transportation metrics. Lastly, platforms like websites or social media can be used to share your sustainable transportation achievements and challenges with stakeholders and customers.
Have realistic and SMART KPIs when it comes to your green transportation goals. Measurement and evaluation need sufficient and quality data to provide insightful conclusions and determine impact. This will lead to effective and assurable communication to your stakeholders ultimately.
Embracing sustainable transportation not only aligns with ethical values but also often leads to cost savings in the long term, improving overall financial performance.
Los indicadores se suelen trabajar en sinergia con el área de logística y flotillas: - Cantidad de kilómetros recorridos - Cantidad de vehículos híbridos, electricos, de bajo consumo de combustibles comprados y en uso. Estos entre otros indicadores nos ayudan a calcular la cantidad de gases de efecto invernadero generados y en base a esto podemos determinar nuestras estrategias de reducción y/o compensación.
Remote work is proven to be more sustainable, practical and efficient than office work. So just follow the common sense, and don't pressure your employees to work from office, it is not sustainable.
Es importante considerar factores que pueden afectar la estrategia anual Neta Zero para el caso de flotillas. Ejemplo: Problemas de desabastecimiento en el modelo de vehículo aprobado para compra (en el caso de flotillas). Recomendación: Siempre evalúa con anticipación un plan de acción preventivo y reactivo para cada riesgo, como contar con modelos alternativos de diferentes marcas, ya sea eléctricos, híbridos o de bajo consumo de combustible, en caso tu proveedor actual o modelo determinado tenga algún tipo de problema para abastecerte oportunamente.