How can social selling help you stay top-of-mind with prospects?

Yesterday’s strategies for staying top of mind with prospects are today’s outdated tactics. Common advice is to share content and daily posts on LinkedIn. The issue? This approach leaves you at the mercy of LinkedIn’s algorithm, and your target market scrolling the newsfeed at just the right time. A far more effective method exists to remain top of mind. It’s not about sharing unseen, unengaged posts. It’s about pinpointing where your prospects actually engage. While most LinkedIn users don’t post content, many are actively commenting. Engage with them in these comments. Write replies that contribute to the conversation. Often the most powerful approach is to listen and engage where it truly matters.

Social selling te ajuda a construir conex?es tangíveis, acessível e real . Antes de você se conectar com uma empresa , existe a conex?o com o ser humano . E essa conex?o , essa comunica??o , gera valores , traz a vis?o real de quem é a pessoa por trás de um cargo , consequentemente quebra-se barreiras . E isso atrai pessoas , você agrega valores , você constrói conex?es, que pode influenciar. é um processo lento , n?o é de um dia pro outro .é necessário criar um posicionamento que vai evoluindo. gerando confian?a , lealdade e clareza em tudo que você diz e faz . Com isso você quebra obje??es sem dificuldade e constrói uma imagem de referencia junto ao seu publico .

Additionally, it’s important to stay top of mind for the right reasons. Am I coming across genuine and authentic and do I really care about my buyer as well as projecting I’m an expert at what I do therefore best placed to help you (the buyer). Content creation is important, humanised content specifically (at least 50% of your overall content creation) and so is commenting / asking questions in the right places to build influence with your target audience. How many new relevant conversations do you think you should you be entering each week on social media?

You can position yourself at an industry expert and generate some awareness. If your information is of value and can address their issues they are more likely to consider you in the future

Staying top of mind is important because it can lead to a sale. A key in sales is to stay relevant; that's why many professionals will tell you to "touch" them multiple times. Not in a physical sense, but in a mental one. This keeps you in their memory when their boss brings up a problem, and you become the solution.

Social selling as a term is over used and under valued in my experience. Let’s say you have a small territory and it’s vital you generate pipeline from it. For consistent pipeline growth you want to be doing the fundamentals. - connecting with as many employees as possible to increase visibility with the hard to reach stakeholders - speak with as many relevant stakeholders as possible to map out your pathway to power - create content regularly, humanised as well as showing your expertise (ability to help) - commenting on all employee and brand content to build your influence within each account By which time you’ve built rapport and are seen as a friendly making it easier to meet new stakeholders.

Social selling helps you build relationships with your current customer base as well as your potential customers. People do business with people. Make sure your social media makes you be someone people want to work with.

When you use your experience to inform your content you can create posts that speak directly to your customer, their problems, maybe a challenge that is stalling a decision, and help them navigate the purchase in a one-to-many capacity in addition to your one-on-one communication. It reinforces your direct communication but also shows your expertise in helping them navigate their challenges.

By sharing content that's of value and informative to your audience, you'll not only be nurturing your prospects, but will remain top of mind for when they are ready to move forward. It's an authentic and natural way to become the 'go-to expert' in your industry without being spammy or pushy.

Social selling can be a powerful strategy to stay top-of-mind and build relationships with potential customers. Here are several ways social selling can help you achieve this: Consistent Presence: By regularly posting relevant content, engaging with your audience, and participating in discussions on social media platforms, you can maintain a consistent and visible presence. This ongoing engagement keeps you in the minds of your target audience. Personalized Engagement: Social selling allows you to interact with individuals more personally. Respond to comments, answer questions, and initiate conversations. Personalized engagement fosters a sense of connection and helps you stand out in the crowded digital space.

Most people who are great at social selling have taken the time to optimize their profile and treat it like a landing page, they're consistent, and they're omnipresent. By reposting your content to other socials you're staying top of mind for your prospects by consistently being where they are. Speaking of being consistent: showing up every single day goes a long way when it comes to becoming a social selling pro. So make sure to tweak your profile, show up every day, and show up where your audience hangs out and you'll be social selling before you know it!

Social selling is a dynamic approach to sales that leverages social media platforms to connect, engage, and build relationships with potential customers. Here are some best practices for effective social selling and how to stay top of mind. Optimize Your Social Profiles: Ensure your social media profiles are complete and professional. Use a clear and high-quality profile picture. Craft compelling and concise bios that highlight your expertise and value proposition. Identify and Understand Your Target Audience: Clearly define your target audience and buyer personas. Use social listening tools to understand their needs, challenges, and preferences. Tailor your content and engagement strategies to resonate with your audience.

To really excel in social selling, stick to key best practices. Select appropriate platforms aligned with your target audience, ensuring a strong and consistent online presence. Optimize your profile with a focus on personal branding, value proposition, and contact details. Engage in social listening using tools to discern prospects' needs, challenges, and goals. Share valuable content rather than solely promotional material, aiming to assist in problem-solving. Initiate meaningful conversations, inquire, offer feedback, and maintain authenticity to foster trust and rapport. These practices contribute to effective social selling, enhancing engagement and building lasting connections with prospects.

Das Prinzip des "Gebens, Gebens, Gebens" ist ?u?erst wirkungsvoll. Indem du kontinuierlich wertvolle Informationen, bew?hrte Praktiken, Einblicke und mehr mit deinen potenziellen Kunden teilst, baust du dein Image auf, ohne direkt zu verkaufen. Du schaffst Vertrauen und baust eine Beziehung auf, die letztendlich zu Verk?ufen führt, ohne dass du aktiv verkaufen musst. Du hilfst deinen Kunden, und das spricht für sich selbst.

En Social Selling, es clave crear 'comunidades' donde los clientes interactúen y obtengan valor. En mi experiencia, estos espacios, como grupos en LinkedIn, fortalecen la relación con la audiencia. La colaboración con influencers o líderes del sector también es vital, ampliando alcance y credibilidad. Además, mantener una actitud de aprendizaje continuo es esencial; estar al día con las últimas tendencias y herramientas nos permite ofrecer experiencias relevantes y de vanguardia. Estas prácticas, centradas en la comunidad, colaboración y actualización constante, enriquecen nuestro Social Selling, generando relaciones más profundas y efectivas.

Set up your Google Alerts to follow prospects - people or accounts (companies) so that when they are in the news anywhere on the internet, you'll be notified. Use this alert to reach out to connect with the prospect to show interest. It gives you a purpose for the interaction and shows you care and have done your research. Make it a warm 'call' vs. a cold call.

En B2B, Social Selling en LinkedIn es vital. Un ejemplo es usar análisis de perfiles para personalizar propuestas. Antes de contactar, estudio perfiles y publicaciones de prospectos para entender sus desafíos y necesidades. Así, mis mensajes son más relevantes y valorados. Otro método es participar activamente en grupos del sector, compartiendo insights y comentarios valiosos Esto establece mi credibilidad y me mantiene presente en la mente de posibles clientes. Además, publicar contenido original como artículos y estudios de caso, mostrando soluciones exitosas a problemas comunes, refuerza mi posición como experto. Estas tácticas, centradas en la comprensión profunda del prospecto y la aportación de valor genuino, son claves para el éxito.

Social selling can take various forms depending on the industry, platform, and specific goals. Here are some examples of social selling in action: LinkedIn Networking: A sales professional actively engages with relevant LinkedIn groups and participates in discussions related to their industry. They connect with potential clients, share valuable insights, and establish themselves as a knowledgeable resource. Twitter Engagement: A salesperson follows industry influencers, thought leaders, and potential clients on Twitter. They regularly share industry news, participate in relevant Twitter chats, and respond to tweets with helpful insights.

Content ist oft die untersch?tzte Schlüsselkomponente im Bereich des Social Selling. Hier geht es um Pull-Marketing, nicht Push-Marketing. Anstatt Produkte oder Dienstleistungen aktiv aufzudr?ngen, ziehst du potenzielle Kunden durch hochwertigen Content magnetisch an. Dieser Content kann informative Artikel, inspirierende Geschichten oder hilfreiche Ressourcen sein. Indem du Mehrwert schaffst und die Bedürfnisse deiner Zielgruppe ansprichst, etablierst du dich als vertrauenswürdige Quelle und baust langfristige Beziehungen auf, die letztendlich zu erfolgreichen Verk?ufen führen k?nnen.

The Dreamsdata team serves as an excellent example of social selling. I vividly recall a recent product launch, Reveal. Throughout that week, every time I logged into LinkedIn, it was the only thing dominating my feed—from customers and influencers to, obviously, the team. They are a clear illustration of the profitability of social selling, having generated over $3 million in pipeline revenue through this strategy.

Measuring and improving your social selling performance involves tracking key metrics, analyzing data, and making informed adjustments to your strategy. Here are steps to help you measure and enhance your social selling effectiveness: Measurement: Define Key Performance Indicators (KPIs): Identify specific KPIs aligned with your social selling goals. Examples include engagement rates, lead generation, conversion rates, and customer acquisition. Improvement: Refine Your Target Audience: Analyze the demographics and interests of your engaged audience. Based on this data, Refine your target audience to ensure you reach the right people.

Wir haben ?u?erst positive Erfahrungen gemacht, indem wir s?mtliche Daten und Prozessschritte des Social Selling in unserem CRM-System sorgf?ltig dokumentieren. Dies erm?glicht uns, Conversion-Raten auf eine ?u?erst pr?zise Art und Weise zu messen und darüber hinaus den gesamten Verkaufsprozess gründlich zu analysieren. Mit dieser datenbasierten Herangehensweise k?nnen wir wertvolle Erkenntnisse gewinnen und gezielt nach M?glichkeiten zur Optimierung suchen. Dadurch k?nnen wir nicht nur unseren eigenen Erfolg steigern, sondern auch sicherstellen, dass wir unseren Kunden noch bessere Ergebnisse bieten k?nnen.

A method that has improved my sales performance involves maintaining a detailed log of your activities. Keep track of the number of calls you make, record your interactions, take comprehensive notes, and make an effort to remember specific details such as names and relevant information. This approach transforms your presence from that of a robotic caller to a more personalized and human connection, establishing a rapport with your contacts.

Even the simplest of actions will help you stay top-of-mind. For instance, a "like" of a post will show up in their notifications. Or an educational post will show up on the newsfeed. The key here is to STAY ACTIVE to STAY VISIBLE.

Assuming you are doing all the right things for engagement and to get your ideal client engaging with your content. One of the biggest things you can do is create a transformational experience with your target audience. The easiest and most scaleable method is a virtual event. The most impactful are 3-5 day challenges or super workshops (intensives). The reason is the client gets to work with you prior. In an immersive experience to see if you are the right person to help them move forward. I always say immersion leads to conversion and the more you can bring them into your world and deliver a result for them in a short window. The more they get confidence in themselves to move forward on implementing your solution.

Consistency is key. Although building your personal brand and leveraging social selling is a powerful way to create a sustainable pipeline and business growth, it doesn't happen overnight. You must be patient and stick with it!!

I once had a graphics design agency, and because of my relatively active presence on social media, I got clients that I didn't know from anywhere, physically. In fact, what struck me the most was that some of them had gone to my business page on Instagram to check out some of my work samples. It felt so good to have been able to communicate with strangers with no additional active effort from me, other than being present and active on social media. Social selling works.

Consistency and engagement are the pillars of enduring success. By consistently showing up and staying visible to your target audience, you forge lasting connections built on trust and reliability. Like tending to a garden, this commitment nurtures credibility and influence over time. In a fast-paced digital landscape, your unwavering engagement ensures your message cuts through the noise, establishing a resilient foundation for achieving your goals. It's the persistent dedication to being both consistent and engaging that transforms sporadic efforts into sustained triumphs, shaping the journey toward success as an ongoing narrative.