How can social media help you build your career counseling business?

I would say this: Know your mission. My brother took his own life when his job search ran aground. My mission has always been, and always will be producing enough content on Linkedin to prevent another from reaching that point of despair. My actual fee based career services has been a happy outgrowth of that mission, but even without that fee based service, I would continue to contribute to Linkedin daily.

Social media can be a powerful tool for building and promoting your career counseling business. It offers a wide range of opportunities to connect with your target audience, establish your expertise, and build a strong online presence. Here are some ways in which social media can help you build your career counseling business: Brand Visibility and Awareness, Targeted Marketing, Content Sharing, Engagement and Interaction, Networking, Community Building, Branding, Promote Success Stories, etc. It's essential to be authentic, provide value, and engage with your audience genuinely. Over time, you can build a strong online presence and attract clients to your career counseling business through social media.

LinkedIn stands out as a premier platform for building a personal brand, especially in the career counseling sector. Unlike other social media platforms, LinkedIn maintains a professional atmosphere, marked by respectful interactions and industry-specific news. It's a hub for job opportunities and business developments. As such, individuals who successfully establish credibility here are poised for success.

LinkedIn is an excellent option for career counseling services because it is a professional networking platform. To position yourself as an authority in the field, you can network with other professionals, exchange educational materials, and become a member of pertinent associations.

LinkedIn is THE platform to be for any entrepreneur, and especially if they're into consulting and coaching. This is where people come to network, to learn from others, and they're in that mindset already. Instagram is probably a good place to share some tips, and YouTube is suitable for longer form "how to" videos that will help you build credibility and put you on the map. TikTok users want something entertaining so unless you have a quick and sweet way of explaining something, don't invest too much of your time on that one. Also, it's fine if you want to stick to one platform. And it's fine if you want to do 2-3 at the same time. Test and see what works for you!

So often content on Linkedin has evolved into people posting pictures of their dog, dinner, or personal trips. While it is nice to see a cute pet, you must educate, inform, and add value. A reader should be able to action at least one thing from your post and move forward using your tip or technique. I believe keeping it professional and truly posting content that can help someone in their life or job is key.

The goal is to create content that adds value to your connections and the field. I have had a lot of success running LinkedIn Polls on contemporary career counseling issues and then engaging the professionals who respond or vote.

Absolutely. Creating content tailored to your niche can position you as a thought leader and a recognized expert in your field. Stay consistent, and success will likely follow.

People trust people who are consistent, especially in the working environment. Companies and recruiters need to know that they can rely on your, that your character is stable and predictable enough to see how you fit into one role or another. When you create content, be consistent about the topics and areas you write and talk about. All of that builds trust over time.

Absolutely, one effective way to build rapport on social media is through reciprocity. When individuals engage with your posts, it's beneficial to interact with theirs in return. This not only showcases kindness but also offers a glimpse into your personality.

Additionally, I often recommend that people exercise restraint when using hashtags. To maintain a clean and focused presentation of your content, it's best to limit yourself to a maximum of five hashtags, ideally placed at the end of the post.

One aspect that has significantly aided my growth in the career counseling field is collaborating with, learning from, and being mentored by other experts in the domain. Engaging with seasoned professionals enriches your skills and broadens your understanding of the business. Growth seldom occurs in isolation.